The best way to finalize your brand name idea for free
The brand name is an investment you’re making on your business. Choosing the wrong brand will be an irreversible mistake.
If you have any brand name ideas you can evaluate your brand name idea with the Brinso tool. If you have no idea how to select a brandable brand name, we would like to give you complete guidance to choose the best brand name according to the category of your business.
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A perfect brandable brand name should always have the following qualities.
01. Memorization
The existence of a brand name will always depend on how easy it is to memorize it. The brand name is the key factor that represents you to the world. It carries your identity. So your brand name should be easily memorized in users' minds.
Under this factor, we highly considered the phonological loop. As per the phonological loop, when we hear a word or sound it will bounce around the mind for 5 seconds to make an action. If your chosen brand name can stick in the users’ mind longer than that then you have a higher possibility of storing it in the users’ brain. When a word gets recorded in the brain and gets repeated anyone will be familiar with it and will like it.
Look at the popular brands in the world. Almost all of them can remember at first sight. So always make sure to choose a name that can be memorized easily.
Out of all the brand name qualities, the most important factor is memorization. So we have allocated 15 marks to memorization power of the selected brand name. Evaluate your brand name idea with Brinso brand name idea evaluation tool and If your brand name has less memorization power, we highly recommend you choose a brand name that can be memorized more easily by considering the phonological loop.
02. Pronunciation
Out of all the marketing factors, word of mouth is so powerful. If a brand name can be pronounced easily that means people can easily remember it too.
When you get a brand name that is hard to pronounce people will take a step back to tell your name because they will not like to make a mistake or feel confused. This reason will make you lose many users that you are getting to your business. Under this factor, we have highly considered how easy the selected brand name can be pronounced when you hear or see it for the first time.
Under the Brinso brand name evaluation tool we have allocated 20 marks for the pronunciation of your brand name. During the evaluation of your brand name idea If any feels difficult to pronounce your brand name easily make sure to choose a brand name that people can grab at once and pronounce easily.
03. Spell & write
A brand name should always be easy to spell & write. If your brand name has any confusion with spellings they will search you in the wrong way.
As there are many alternatives people do not make an extra effort to remember your brand name and search for you. When they search for you and if you’re not available definitely they will move into another solution. Under this factor, we have highly considered how easy a brand name can be spelled and written when they hear it for the first time without seeing it. A brand name that can be spelled and written easily without any difficulty will be easy to pronounce and memorize too. All these qualities are combined together.
During the evaluation of your brand name idea the allocated marks for this factor is 10. If you get a less mark for your selected brand name under this category make sure to choose a brand name that can be spelled and written easily. Difficult to spell & write may arise because you try to be differentiated with the spellings. You may intentionally make mistakes with the spellings to be more creative or you may use foreign words that cannot be spelled & write easily. Avoiding these mistakes will help you choose a perfect brand name.
04. Uniqueness
Uniqueness comes with the ownership of the “.com” domain. If you don’t own the .com domain, you cannot stand out from others. Also, your brand name will not be one of a kind if anybody else has already registered the .com domain.
There are many domain extensions that exist. Do not ever select a domain extension other than .com without considering the below factors.
- If you are running a non-profit organization, it’s completely ok to use “.org”
But currently, even some non-profit organizations are using .com as their domain extension due to the uniqueness it holds such as National Geographic, TED. You should have a good knowledge to choose which domain extension will match your business or blog out of .com and .org.
- If you are targeting a specific region it’s ok to use the region domain extension.
Ex: United Kingdom=.uk, United States=.us, Australia=.au, Canada=.ca
- If you are running a company, website, blog or anything related to education it’s ok to use “.edu”
Recall all the popular brands that you know. Each of those brand names has its individuality. Ex: Google, Apple, Twitter, Yahoo. When evaluating your brand name idea to this factor we have highly considered which domain extension is suitable for each kind of company because choosing the correct domain is very much important.
If the .com domain is not available for your selected brand name you may consider alternative options in case you’ve missed .com extension for your selected brand name.
05. Legal Ownership
When you choose a brand name always make sure that It’s available in the first place. If the selected brand name has been already registered you can not own it again unless they are willing to give it back to you if you make a request.
Using a brand that pre-owned is not a suitable thing to do. One of the qualities of a professional brand name is that it should not have a history.
What most of the people do is if the selected brand name is not available they try to add an extra letter or go for another domain extension other than “.com” Do not ever do any of those because they are not the perfect solutions. Adding an extra letter may affect the simplicity of your brand name. 99% of companies using .com domain extensions for their business, do not go for another domain extension to make your name available and also knowing more about brand name copyright will help you to protect your brand name’s identity.
When evaluating your brand name idea If the legal ownership is not available for your selected brand name the best solution for this is to change your brand name without taking a risk.
06. Avoiding Generic Words
A brand name with a generic word is not something acceptable as a good brand name even Google rejects the brand name which consists of generic words. Having a generic word in your brand will miss lots of opportunities.
There are many popular companies who rebranded their name into brandable brand names to avoid this mistake. Evaluate all these brand names to know what is the best decision to make with your brand name idea. Here are a few examples,
Kentucky Fried Chicken - KFC
PC’s Limited - Dell
Blue Ribbon Sports - Nike
Under this factor, we have considered the behavior of the most popular companies who rebranded themselves because of including generic words in their brand name. Using a generic word in your brand name is completely ok if you have a big capital to market your brand name. If you are willing to spend millions and millions on the marketing process you can include a generic word.
We have allocated 10 marks for this factor considering how much will it affect having a generic word with your brand name unless you have a huge capital to spend for the marketing process.If you have generic words with your brand name we highly recommend you not to use because spending a huge amount on your brand name is useless.
07. Meanings in other languages.
When you are choosing a brand name make sure that it does not have any negative connotations because that will harm you when you are going to expand your business into the world.
This happened to the famous soft drink 7up. When they wanted to expand their business into China, they were not aware that the meaning of 7up is death through drinking in Shanghai. It affected them a lot in the expanding process. Under this factor, we have considered most of the dictionary words to make sure there are no negative meanings in it.
We have allocated 10 marks for this factor when evaluating your brand name idea to make sure that the brand name you choose does not have any negative meaning. If you get a less score for this please change the selected brand name and choose a one which has a positive meaning.
08. Character count
Almost 90% of people think that if a brand name has less character count it is easy to remember. The truth is that brand names which have four, five or six characters are the best.
Look at the most popular brand names in the world.
Google - 6 characters
Yahoo - 5 characters
Apple - 5 characters
Amazon - 6 characters
Single letter brand names or brand names that have two or three characters are not recommended as a brandable brand name and also brand names that have more than eight characters are not considered as a brandable brand name. Under this factor, we have considered the character count to evaluate your brand name idea.
Brand Names with character count seven to eight are good but it will be better if you can choose a brand name with less character count.
The allocated marks for this factor is 15 because it directly affects the simplicity of your brand name. If your brand name is too short or if it has more than 6 characters make sure to choose a brand name with an ideal character count.
09. Numbers and Special characters
A brand name should not consist of numbers or special characters unless you are targeting Chinese, Japanese or Korean markets.
Having numbers or special characters in your brand name will make your brand name difficult to remember, pronounce and easily grab by someone at first sight. As it is difficult to grab by search engines your brand name search results will be changed and confused by the users. Under this factor we highly considered and detect is there any numbers and special characters in it.
When evaluating the brand name idea of yours we have allocated 15 marks for this factor because this factor also directly affects the simplicity of your brand name. If your brand name has numbers or special characters make your brand name free from numbers and special characters.
10. Robots
Make sure that your brand name can be easily pronounced and spelled by robots like Siri, Cortana, and Alexa.
When you choose a name try to evaluate the brand name idea with these robots. If the robot gets the brand name correctly then we can make sure that even the humans can grab it soon but if the robots failed to catch it up that means even humans can make mistakes when pronouncing and memorizing your brand name. Under this factor, we have highly considered how easily the robots can spell and pronounce your brand name during the interaction with humans.
We have allocated 5 marks for this factor by considering the importance of robots. If the chosen brand name of yours cannot be caught by robots easily, make sure to change your brand name because Robots are the best resource for you to check how simple your brand name is. Therefore, make sure to choose a brand name that the robots can spell and pronounce. If the robots got it correct then even humans can catch it up easily.
These are the main factors that a brand name should have. Knowing about all this will give you a good idea of how to choose the brandable brand name for your startup. You can check how good or bad your brand name from a brand name idea evaluation tool and then you can avoid the mistakes when you are naming your business.
Apart from these main points, another factor that you can keep in mind is the meaning of a brand name. Do you know that all the popular brand names have a hidden meaning with it?
99% of companies have chosen the brand name based on the meaning of it. It would be better if you also can get a brand name that has a meaning which matches your industry.