Evaluate The Psychological Power In Your Brand Name

A brand name is no longer a name only to represent your brand or business. It has evolved into the most powerful asset in your brand to connect with customers, get familiar with them, and trigger an emotional response in them to engage with your brand. As Brinso, we came up with a timeless solution, empowering your brand name with brand name psychology!

Large companies with perfect brand names likely consider the brand name psychology before they make a decision.  Even with or without a big marketing budget, they achieve their success with the power of their perfect brand names. Most startups and SMEs do not spend like large companies to consult an expert in brand-name psychology. 

The truth is they ignore brand name psychology in their naming process. The risk is that failures always come behind their wrong brand name choices. But now, with Brinso, you can evaluate your brand name to see its values for absolutely free and ultimately come up with a perfect brand name!

The psychological impact of brand names was first discovered long ago in 1977, by Herbert E. Krugman. Since then, many psychological research and neuroscience studies have confirmed the emotional relationship between customers and brand names. In short, when it comes to recall and recognition, brand names have a “different and specific neurological status” than any other word category. 

The impact of the phonological loop explained by the British psychologist Alan Baddeley is another vital factor in brand-name psychology. Along with that, the ability to pronounce, memorability, simplicity, uniqueness, and also character count can make different impacts on the psychological value. Learning these factors can ease your brand naming process, or make it even more complicated. So as Brinso, we came up with our own solution to capture these qualities in brand names and evaluate them to make the task super easy!

These things are not the result of any luck or coincidence, but the psychological power of branding. Each of these created a positive impression in our brains, right? That emotional impact is the true reason why we still remember. In other words, why we still can’t forget.

According to the studies, 90% of decisions people make are based on their emotions. So, if your brand has a powerful name to spark the emotional response in customers, that is the key to triggering engagement. On the other hand, due to the ridiculously short attention spans of people, your brand name has to grab their attention, get noticed, and touch their hearts in the very first impression. 

So when it comes to nailing these tasks, we have got you covered with psychological brand naming solutions to make your brand amazing!

After analyzing all the brand name qualities and their psychological values, Brinso branding specialists created and perfectly trained an AI tool with a powerful algorithm for brand names in any industry. Knowing this is the new evolution of the brand naming process, Brinso develops the evaluation tool to face and conquer any upcoming trends and technologies. 

Saving the time you have to spend on studying and mastering all the psychological factors, Brinso helps you find out the strengths and weaknesses clearly in the evaluation process just in seconds. Plus, you can try the brand name evaluation process as much as you want for Absolutely Free!

When choosing a brand name, you might have faced countless challenges, spent a lot on brand name experts, and overpriced domain resellers… But isn’t this the time to make all that history?