Evaluate your Brand name Idea with AI

Pronunciation is a core factor that affects the simplicity of a brand name. A brand name should be easy to pronounce without any hesitation. If your brand name can be pronounced easily the possibility of remembering the brand name is very high.

Brinso brand name evaluation tool considers following factors to evaluate the pronunciation of a brand name.

• Vowel placements of the brand name 
• The most used English letters and letter combinations
• English letters and letter combinations that are difficult to pronounce
•  Brand names that are easy to pronounce and their naming methods (Nike, Google, Amazon) 
• Brand names that are difficult to pronounce and their naming methods (Analtech, Sam & Ella’s Chicken Palace)

If you’re evaluating a brand name of a successful brand such as Google, Zara, Nike, you can see the value of the  marks they got for the pronunciation value. It’s because they know how important it is to use a brand name which is easily pronounceable.

A brand name should always be easy to spell and write without any confusion or mistakes when users hear it for the first time. Confusion or mistakes with the spellings will make the users search you in the wrong way.

When evaluating this factor, we have highly considered how easy a brand name can be spelled and written when they hear it for the first time without seeing it. A brand name that can be spelled and written easily without any difficulty will be easy to pronounce and memorize too. All these qualities are combined together.

These factors were considered when evaluating brand name ideas under spell & write.

• Consider the letters with the same pronunciation which can confuse the users such as C and K, Si and Ti, V and W.
• Pronunciation patterns like cy, xy, zy are not recommended.
• Consider that letters can be silent like Hour, Psychology 

Spell & write is an important factor in the brand name idea evaluation as when the users search for you with the wrong spellings the search results will take them to a wrong path. That will be the main reason users move for an alternative because time is really important to everyone.

Avoiding generic words in your brand name is one of the most important brand name qualities as having generic words in the brand name will make you lose many opportunities. Even Google suggests avoiding brand names with generic words or partial generic words.

Most of the popular companies made a decision to rebrand their name to avoid this mistake. Evaluating the brand names of these companies will give you an idea of how to choose a brandable brand name for your startup.

These are the most famous brand name examples on this.

• Kentucky Fried Chicken – KFC
• PC’s Limited – Dell
• Blue Ribbon Sports – Nike

Companies like Apple came up with generic words because of the huge capital they had to spend on the marketing activities and also during that period of time there were fewer competitors almost in all the industries.

Using a generic word in your brand name is completely ok if you have a big capital to market your brand name. If you are willing to spend millions and millions on the marketing process you can include a generic word.

When evaluating brand names, Brinso uses a simple rule of thumb.

• The human brain can remember generic word combinations easily, but it cannot be detected by correlation of words with your brands. Words like “Love birds”, “We Sell something” can be remembered easily, but users cannot correlate them with brand names.

Also, using generic words in the brand name could lead to issues with the brand name copyright. Therefore, it’s recommended to avoid generic words in your brand name.

A brand name should not consist of numbers or special characters unless you are targeting Chinese, Japanese or Korean markets.

Having numbers or special characters in your brand name will make your brand name difficult to remember and pronounce while making it hard to grab by someone at first sight. Therefore, when evaluating a brand name, Brinso looks for the existence of any number or special character in your brand name.

• Under this factor, we highly consider and detect if there are any numbers and special characters in it. 

To not to confuse users or search engines it’s a good idea to avoid numbers and special characters in your brand name as it’s a brand name quality you should consider.

Character count is a very important brand name quality because it directly affects the memorization and pronounceable value of a brand name. The ideal character count of a brand name should be always limited to four, five or six characters.

Let’s take a look at the brand names of most popular companies in the world as an example.

Google     – 6 characters
Yahoo      – 5 characters
Apple       – 5 characters
Amazon   – 6 characters

This is how Brinso evaluates character count of a brand name.

• A brand name that has less than four characters less catchy.
• Brand names that have more than eight characters have less memorization and pronounceable value. 
• Brand names with seven to eight characters are good but not recommended. It would be better if you can go for a less character count brand name.

We highly recommend choosing a brand name with 4 – 6 characters as it’s the ideal length for a professional brand name.

A brand name should always bring a positive aspect to society. If the brand name simplifies a negative factor it will bring a bad impression about your company. 

This mistake happens mostly when establishing your brand name in the international market. When you are choosing a brand name make sure that it does not have any negative connotations in other languages too.

One of the famous examples happened to the soft drink 7up. When they wanted to expand their business into China, they were not aware that the meaning of 7up is death through drinking in Shanghai.

When evaluating a brand name idea for this factor, we have considered most of the dictionary words to make sure there are no negative meanings in it.

Make sure that your brand name can be easily pronounced and spelled by robots like Siri, Cortana, and Alexa.

When you choose a name try to evaluate the brand name idea with these robots. If the robot gets the brand name correctly then we can make sure that even the humans can grab it soon but if the robots failed to catch it up that means even humans can make mistakes when pronouncing and memorizing your brand name.

To measure this factor, Brinso evaluates your brand name with language processing algorithms used in latest AI platforms.

Apart from the factors we’ve discussed, there are two main qualities that you should consider when naming your business. Those are the phonological loop value and the possession of the .com domain extension for your brand name.

Phonological loop value represents two of the most important brand name qualities which are memorization and the pronunciation of a brand name while .com domain extension refers to the trustworthiness of your brand among users.

Considering these two factors and the price of brand names, we have listed out best brand name marketplaces.