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Best Brand Names (Updated for 2023)


Are you on the hunt for the best brand names of all time? Look no further! With so many businesses competing for consumers’ attention, having a unique and memorable brand name has become a crucial aspect of success. 

But with so many brand names out there, it can be difficult to know where to start. That’s why we’ve compiled a list of the best brand names. 

From innovative start-ups to established powerhouses, these names are captivating and sure to inspire your ideas. So, let’s dive in and explore the future of branding!

Best Brand Names In 2022

As you can see in the below list, all these best brand names are unique and easy to pronounce. Which is a great quality to find in the best brand names.

Other than that, there is another important quality we identified. The Vocabulary Score! According to branding specialists, the vocabulary score must be higher than 8 for a perfect brand name. Let’s check out the list.

Brand Name Domain Extension Vocabulary Score
Apple .com 8.98
Youtube .com 8.84
Microsoft .com 8.22
Amazon .com 8.22
Facebook .com 8.00
Tesla .com 8.48
Facebook .com 8.00
Google .com 8.35
OpenAI .com 8.04
TSMC .com 7.94
Visa .com 9.03
Samsung .com 8.22
Nestle .com 8.75
Paypal .com 8.03
Roche .com 8.98
Intel .com 8.06
Toyota .com 8.95
Verizon .com 8

A brand name becomes perfect when it contains the brand name qualities. Qualities are very important to determine the best brand names. There are 10 brand name qualities we considered for choosing the best brand names.

  1. Uniqueness
  2. Simplicity
  3. Clean history
  4. Limited to one word
  5. Avoid generic words
  6. Robots friendly
  7. No negative connotations
  8. No keywords
  9. No numbers or special characters
  10. Not imitating existing brand names

Best Brand Names From The Past Few Years

The following chart will show you some best brand names from 2015 to 2022. All these brand names include the above 10 brand name qualities. 

Brand Name Domain Extension Brand Name Qualities Possessed Vocabulary Score
Acko .com All 10 Brand Name Qualities 8.69
Onfido .com All 10 Brand Name Qualities 8.45
Lyft .com All 10 Brand Name Qualities 8.9
Figma .com All 10 Brand Name Qualities 8.4
Finix .com All 10 Brand Name Qualities 8.04
Brex .com All 10 Brand Name Qualities 8.12
Sezzle .com All 10 Brand Name Qualities 8.50
Dremio .com All 10 Brand Name Qualities 8.49

Best Brand Names With Less Brand Name Qualities

Some brand names do not include all the brand name qualities. But still, own a huge customer base from all over the world. That can happen when a brand follows outstanding marketing techniques, spend a huge budget on marketing, or they have dominated the industry years ago before the competition gets hard. 

Let’s find out with some examples.

  • Coca-cola

Brand name qualities included:

Easy to pronounce

No negative connotations

Not an imitation of an existing brand name

  • McDonald’s

Brand name qualities included:

No negative connotations

Clean history

Limited to one word

  • Louis Vuitton

Brand name qualities included:

No negative connotations

Clean history

  • Mercedes-Benz

Brand name qualities included:

No keywords included

No negative connotations

Do not imitate existing brand names

  • L’oreal

Brand name qualities included:

Avoid keywords

No negative connotations

Limited to one word

There is one special fact that all these brand names share, and that is, the founding year. All these brands have a long history. Coca-cola in 1886, McDonald’s in 1955, Mercedes-Benz in 1926, Louis Vuitton in 1950, and L’oreal in 1909. 

By that time there was not as huge competition in the market as we are seeing now. So, their efforts make them stand out in the market although they don’t have brand name qualities.

Failed Rebranding Attempts in History

Here are a few companies that failed in the rebranding process. You can explore these name changes in the business world and learn how to avoid mistakes. Some of these Brand Names took over £1.5 million for rebranding.

Brand Name Name change Year
Coca-Cola Classic New Coke 1985
Radio Shack The shack 2009
Vegemite iSnack 2009 2011
Royal Mail Consignia 2002
Andersen Consulting Accenture 2001

Rebranding your brand name is not an easy process. You have to spend more money to rebrand your brand name and also there is a risk of it being failed.

Importance Of Logo And Slogan for a Best Brand Name

Logos and slogans are very effective tools that develop the brand image. Here are some important to have an effective logo and slogan for your business.


  1. Logos are attractive to the eye and more memorable.
  2. Develops the brand identity when a brand name has a logo.
  3. Easy to recognize with a logo.
  4. It highlights you from others.
  5. Makes a memorable first impression with your brand name.


  1. Customers get to know more about your business.
  2. Makes your business different from other businesses.
  3. Adds more value to your brand name.

Marketplaces To Get A Perfect Brand Name

These are some available marketplaces to find the best brand names for your business.

Best Brand Name Examples In The Apparel Industry

The apparel industry is one of the fastest-moving business fields. Here are a few of the best clothing brands in the world.

  • Nike

Nike Incorporation can be identified as one of the best shoe manufacturing companies too.  Earlier it was known as “Blue Ribbon Sports Inc.”. Later they changed the name to Nike. The meaning of Nike is  “the Greek goddess of victory”.  

  • Louis Vuitton

Louis Vuitton is another luxury clothing brand in the world. For nearly six years continuously it is named the most valuable luxury brand in the world. This brand name got its name from the founder’s name “Louis Vuitton”. 

  • Uniqlo

The company Uniqlo has  71years old history. It was founded in 1949. The specialty of this company is that it is situated in Japan. Uniqlo got its name from the words “Unique” and “Clothing”. Currently, nearly 45000 employees are working under this company.

  • H&M

Hennes & Mauritz was founded in Sweden. The former name of the company was “Hennes” which meant “Hers” in the Swedish language. As in the beginning, it sold only ladies clothing the name was perfectly alright for them later when they stepped into the men’s wear of the retailer  “Mauritz Widforss”. They rebranded their name into “Hennes & Mauritz “.

  • Zara

The way Zara got its name is very interesting. The first name of Zara was “Zorba” The name came from the classic film Zorba the Greek. Once they found out that there is a bar with the same name they changed the name to “Zara”.

Best Beauty Brand Names In The World

Here are some of the best beauty brands in the world.

  • Chanel

Chanel is a luxury beauty brand developed by a French company, influenced by the name which was given for French fashion designer Coco Chanel. Even though the name is influenced by a person’s name which also has a hidden meaning which says “Nice and is a goddess”.

  • Dior

A derived name of a French fashion designer Christian Dior commonly known as Dior is a French luxury beauty brand company founded in 1946 by designer Christian Dior. This name is derived from the French d’or word which means “of gold”. In those eras, people usually keep their names or surnames as the brand name which may have hidden positive meanings and perhaps get popular in the long run.

  • Olay

Olay is a beauty brand which is previously called Oil of Olay or Oil of Ulay, is an American skincare brand owned by Procter & Gamble. You can see this brand name is previously three words and they have changed it to one simple word which can be easily pronounceable and readable. This name also has some hidden meaning which says “beauty secret of oil of olay” which they use to market their product.

  • NYX

Nyx doesn’t, in fact, stand for anything and it sounds like “nicks” is named after the Greek goddess of the night which is entirely appropriate given the line’s massive assortment of rich, evening-friendly makeup. It can be named as one of the most popular beauty products in the world.

  • Dove

Dove is one of the prominent brands in the beauty industry with a logo that is instantly recognizable in the cosmetic industry and which emphasizes the emblem of peace, love, and purity. The parent company of Dove is Unilever Pvt Ltd. 

Best Brand Examples In The Food Industry

Food and Beverage is one of the most important industries in the world. When we talk about the food and beverage industry gaining trust among users is very difficult than other industries. Hygiene issues, healthy ingredients, transparency of the ingredients they use are a few factors that users will consider. Here are the best companies in the food and beverage industry.

  • Nestlé

Nestlé can be named as the world’s largest food company. It was founded in 1866. The name Nestlé was inspired by the owner’s name Heinrich Nestle. The Nestlé company owns the .com domain extension. 

  • Pepsi

“Brad’s Drink” was the introductory name of “Pepsi.” With the meaning of “digestive” in the language of Greek, it was named Pepsi Cola. The brand name Pepsi crowns the top palace in the beverage world all over the world.” Pepsi-Cola Hits The Spot” is the slogan of Pepsi.

  • Zomato

“Foodiebay” was the first name of this food company. Later they changed it into the name of “Zomato” as the earlier name was not professional. Zomato was founded in 2008 and within a small period of time it became very popular among everyone.

  • Wholey

“Wholey” is an old seafood company that has more than 100 years of experience. Wholey was named relating to the name of the founder, Robert Wholey.  

  • KFC

Sanders found the shop as Kentucky Fried Chicken and later on moved with the shortened name KFC. He found that the fried & chicken terms of the previous name were threats to the marketing process as that determined something unhealthy and they once got a fake accusation telling that they consume mutants because of the word “fried”. 

Most Successful eLearning Brand Names In The World

  • Coursera

This can be named as the world’s largest platform for online courses. There are nearly millions enrolled to follow up on some courses on this platform. It was introduced in 2021 by Andrew Yan-Tak Ng and Daphne Koller. 

  • Udemy

This can be named as one of the best platforms for online courses. It was introduced in 2010 and for these 10 years, it has become one of the popular eLearning platforms across the world. As per the records for April 2021, nearly 40 million students are using this platform and 155000 courses are conducted by now.

  • EdX

EdX is also a well-known eLearning platform in the world. It hosts university-level courses across the world and it runs as a nonprofit organization. This eLearning platform was introduced in 2021 by EdX Inc.

  • FutureLearn

This company is based in the United Kingdom. This is one of the largest distance learning universities in Britain.

  • Skillshare

This is one of the best American online learning communities. This company was started in 2010

Best E-Commerce & Shopping Brand Names In The World

  • Amazon

Amazon is a multinational technology company that started in 1994. It is one of the five big companies in the USA. Amazon got its name from the largest river “Amazon” on the planet. Jeff Bezos wanted to name his company from the letter “A”.

  • eBay

eBay was started in 1995 by Pierre Morad Omidyar. The first name of eBay was AuctionWeb and then later it changed to eBay. It was very nearly called but due to the unavailability of the domain, it changed to

  • Shopee

Shopee is a Singaporean e-commerce platform, founded by Forrest Li. Shopee is the most popular e-commerce company in Singapore which expanded its operation to Malaysia, Thailand, Indonesia, Vietnam, the Philippines, and Brazil.

  • Wish

Wish was started by Piotr Szulczewski as a software company. Previously it was called ContextLogic. In 2011 Company was relaunched as Wish, created as an application that allowed shoppers to create a Wish list before matching their favorite product with another merchant.

Most Successful Sports Brand Names In The World

  • Nike

Nike is an American sportswear company that started in 1964. The Former Name Of Nike Was “Blue Ribbon Sports” and Later they changed it to Nike which means “the Greek goddess of victory”.

  • Adidas

The company Adidas was founded in 1924 by Adolph Dassler. Currently, it can be named as one of the most popular and profit-gaining sports businesses in the world. The name Adidas is derived from the founder’s name Adolph Dassler but in some other places, it says that Adidas is the Acronym of the phrase All Day I Dream About Sports.

  • Puma

The company Puma was founded in 1948 by Rudolf Dassler. With the success of his brother Adolph Dassler,(the owner of Adidas) Rudolf started Puma with a new face. When naming his company he used the same methods as his brother used. He named the company Ruda by using the first letters of his own name Rudolf Dassler but later he changed it to Puma.

  • Reebok

Reebok can be named as one of the oldest sports companies in the world. Reebok was founded in 1895. Reebok got its name from the word Rhebok,(an African antelope). 

Successful Travel Brand Names In The World

  • Momondo

Momondo is a travel fare aggregator and travel fare metasearch engine and also operates a travel information blog, Inspiration. This company was founded in 2006 by Thorvald Stigsen. 

  • Skift

Skift is a company that provides news, research, and marketing services for the travel industry. The meaning of this brand name is  “shift” or “transformation” from Nordic languages.This company was founded in 2012 and the CEO of the company is Rafat Ali

  • Fodors

Fodors is a company that provides English language travel and tourism information to travelers. The company was founded in 1949 by Eugene Fodor. The company was named by Fodors as an honor to the founder.

  • Expedia

This is the brand name of an online travel company located in Washington. “Exploration and speed” are the two words that helped to get its name. At that time the domain cost was 9.99$. The earlier name of “Expedia ” is “Microsoft travel”.