Everything About Your Dream StartUp

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The brand name is the backbone of your company. If you made a mistake with it you will not be able to make it correct easily. You can easily make changes with your logo, website, or slogan but not with the brand name. Brand names do not only carry the identity of your startup it helps to distinguish your startup from others. The future of the startup will be based on the name that you're choosing because perfect, short and brandable brand names with all the brand name qualities will be remembered by the users forever. Here is a complete guide on how to name your startup.

The first and foremost thing you have to do in the startup naming process is to select which naming method is suitable for you.

How Can You Choose The Best Brand Name?

There are four main methods to choose a brand name. Choosing the most suitable method for you is in your hands. You should have good knowledge of all these methods to know which is the most suitable for you.

  1. Use a unique brandable name
  2. Use a generic word or word combination
  3. Use founders name or family name
  4. Describe what you do

 

Out of all these methods you have to choose which method is suitable for your startup idea.

Once you choose the most suitable brand name method the second step you have to move on is to choose a brandable brand name that matches your desires and industry. Having a good knowledge of brand name qualities will help you to choose the best brandable brand name for your company.

  • Simplicity
  • Uniqueness.
  • The brand name should not include any negative connotations
  • Brand names should be single words
  • Should not buy a brand name which has a History
  • Brand names should not have generic words or partially generic words
  • Brand names should not have keywords
  • Brand names should not have numbers or special characters
  • Brand names should be those that Siri, Cortana, or Alexa can spell
  • Brand names should not imitate any other popular brands

Where can you buy the brand name you're looking for?

01. Use Brand Name Reselling Website

There are many brand name resellers that provide you millions of brand names from a single click. All you have to do is to select a brand name reseller and enter the industry your startup belongs to.

The main disadvantage of brand name resellers is most of them selling the brand names for unreasonable prices. The ideal price for a brandable brand name is $500. We highly recommend not to pay more than that for a brand name.

The other disadvantage is most of the brand name does not consist of all the brand name qualities. Not considering the brand names will lead you to a disaster.

Here are a few of best brand name resellers in the field,

  • Brandbucket
  • Brandroot
  • Brandpa
  • Brinso
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02. Register Your Own Brand Name Using a Domain Registration Service

Under this method, you can buy a startup name for $10- 15. It is a very cheap amount when compared to the brand name resellers and within entering one keyword you will end up having countless startup names in front of your eyes.

But unfortunately, you cannot find catchy brand names with high vocabulary scores because almost all the brand names with vocabulary scores 8 and higher have been registered by domain resellers.

As well as the brand name the ownership of the .com domain is also very important. Owing another domain extension except .com is useless. If your startup is not a commercial one you can use any other suitable domain extension for your startup.

Here are a few of domain registration services in the field,

  • GoDaddy
  • Sedo
  • Shopify
  • Namecheap
_Register Your Own Brand Name Using a Domain Registration Service

Best Brand Names in the world and reasons why do we call them as best brand names

Best Brand Names in the world and reasons why do we call them as best brand names

There are many companies that are listed on the largest company name list which were once startups. Here are a few best brand names and why are they good,

01. Google 

 Why is Google called a good brand name?

  • The vocabulary score of Google is 8.35 which means it can easily memorize and pronounce.
  • It’s unique with the .com domain extension
  • It has no generic words included in the name
  • Google has a clear brand name history
  • It is a single word brand name
  • Google does not say what do they do (no keywords)
  • It does not imitate any other popular brands
  • Google is free from numbers and special characters
  • It can be easily spelled and write by robots too
  • Google has no negative meaning

 

02. Apple

 Why is Apple called a good brand name?

  • The vocabulary score is 8.98. Which means it can easily memorize and pronounce.
  • It’s unique with the .com domain extension
  • It has no generic words included in the name
  • has a clear brand name history
  • It is a single word brand name
  • Does not say what do they do (no keywords)
  • It does not imitate any other popular brands
  • It is free from numbers and special characters
  • It can be easily spelled and write by robots too
  • has no negative meaning

 

03. eBay

Why is eBay called a good brand name?

  • The vocabulary score is 8.76. Which means it can easily memorize and pronounce.
  • It’s unique with the .com domain extension
  • It has no generic words included in the name
  • Has a clear brand name history
  • It is a single word brand name
  • Does not say what do they do (no keywords)
  • It does not imitate any other popular brands
  • It is free from numbers and special characters
  • It can be easily spelled and write by robots too
  • Has no negative meaning

 

04. Microsoft

Why is Microsoft called a good brand name?

  • The vocabulary score is 8.22. Which means it can easily memorize and pronounce.
  • It’s unique with the .com domain extension
  • It has no generic words included in the name
  • has a clear brand name history
  • It is a single word brand name
  • It does not say what do they do (no keywords)
  • It does not imitate any other popular brands
  • It is free from numbers and special characters
  • It can be easily spelled and write by robots too
  • has no negative meaning

Worst Brand Names in the world and reasons why do we call them as best brand names

Worst Brand Names in the world and reasons why do we call them as best brand names

01. The boring company

Why is The boring company called a bad brand name?

  • The vocabulary score does not provide a value for this brand name because of the unprofessionalism it has.
  • Having generic words in the brand name will make the company lose many opportunities.
  • Having more than one word in the brand name will add less memorization value for your brand name.
  • The ideal character count of a brand name should only be limited to four, five, or six words. Brand names that have more character count than 8 are not recommended.
  • A brand name should always represent a positive meaning having a word like “boring” is not suitable as a brand name.

 

02. Analtech

Why is Analtech called a bad brand name?

  • The vocabulary score of this brand name is 5.15. Which means this brand name can not be memorized and pronounced easily.
  • Having keywords in the brand name is considered as spam even by Google.

 

03. Morning wood company

Why is Morning wood company called a bad brand name?

  • The vocabulary score does not provide a value for this brand name because of the unprofessionalism it has.
  • Having generic words in the brand name will make the company lose many opportunities.
  • Having more than one word in the brand name will add less memorization value for your brand name.
  • The ideal character count of a brand name should only be limited to four, five, or six words. Brand names that have more character count than 8 are not recommended.

 

04. Bunghole Liquors

Why is Bunghole Liquors called a bad brand name?

  • The vocabulary score does not provide a value for this brand name because of the unprofessionalism it has.
  • Having generic words in the brand name will make the company lose many opportunities.
  • Having more than one word in the brand name will add less memorization value for your brand name.
  • The ideal character count of a brand name should only be limited to four, five, or six words. Brand names that have more character count than 8 are not recommended.

Best Startup names

Let’s look into newly formed well-established startup companies specially which started in 2018/19.

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All the names are brandable which consists of all the brand name qualities. All of them are using Simple, catchy brand names with the .com domain extension. None of them are using brand names as below.

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Brand Names Based On Industry

The best way to find the brand name suitable for your industry is to do a complete analysis of the naming methods of best and worst brand names based on your industry. Do not forget to study the meaning of those brand names too. Having complete knowledge about the naming methods will help you to follow the plus points of them and avoid the minus points.

 Look at the meaning of a few Popular Brands

  • The brand name google came from the word googol. Googol means digit one followed by a hundred zeros. From that, they wanted to show that they provide countless information to the users.
  • The brand name eBay came from the word echo bay. As it is based on echo bay technologies they wanted to name it as echo bay. With the reason for the unavailability of that brand name, they chose eBay.
  • Nike means “the Greek goddess of victory”.
  • Amazon is the world's longest river and that implies their ambition on the field to be the greatest and the wide range of their products.

The best thing for the new entrepreneurs is to identify and analyze the popular brands according to each industry and following up on their naming system.

You will realize that almost all the popular brand names in the world have a hidden meaning which they wanted to say to the users. Each and every brand name belonging to the different industries has a meaning related to them.

Meaning matters the most to establish your new brand!

Ways to check how good or bad your startup name is

Once you get a startup name idea with you the first thing you have to do is to evaluate it to know how good or bad it is. There are a few ways to evaluate your startup name.

  • Follow the guidelines given by professional blogs

At present everything is available on the internet. There are many informational websites as well as blogs managed by brand name consultants on the internet. You can study any of those websites and get knowledge on how to evaluate your startup name.

A few best websites to get knowledge on how to evaluate your brand name.

 

This method is not recommended 100% because browsing the sites’ information and blogs will not give you a 100% idea on how to evaluate your brand name.

  • Get the help from a brand name consultants

You can hire any of the professional brand name consultants to evaluate your brand name. Here are a few websites you can get brand name consultants for hire. The average hourly rate of a professional and experienced brand name consultant is $30.

 

As you have to spend money on purchasing a startup name, spending money to evaluate your startup name will be an extra expense for you. Always remember to save money for the future of your startup.

  • Evaluate on your own

Evaluating your startup name on your own is not a recommended method because you do not have strong knowledge on each and every point of brand naming.

  • Use a brand name idea evaluation tool

The brand name idea evaluation tool is not another brand name generator. It is an AI (Artificial Intelligence) based tool to evaluate your brand name. Once you enter your brand name it generators a complete evaluation report considering all the brand name qualities. The main factor is it is a lifetime free service.

Brinso is the world’s first AI-Based brand name idea evaluation tool. It is a lifetime free service developed to all the entrepreneurs who want to evaluate their startup name idea.

Best domain extension for your startup

When we are talking about startup names we can’t skip the point which domain extension should be used with your startup Name.

This is also known as TLD ( Top Level Domain)

Currently, there are 280 domain extensions in total. Out of these TLD s, you should be wise enough to choose which is best to come up with your startup name.

Here are the the mostly used 10 domain extension in the world

  • .COM : 82.01 million
  • .DE (Germany) : 13.05 million
  • .CN (China) : 12.55 million
  • .NET : 12.42 million
  • .UK (United Kingdom): 7.83 million
  • .ORG : 7.79 million
  • .INFO : 5.24 million
  • .NL (Netherlands) : 3.5 million
  • .EU (European Union) : 2.98 million
  • .RU (Russia) : 2.31 million


 Out of all the domain extensions, the oldest and the most trustable domain extension is COM. We can say that .com is the king of the domain extension world. At the same time, it also simplifies the uniqueness of a brand name.

Take a look at the most popular companies in the world. Each and everyone is using .com as their domain extension.

  • Google – Google.com
  • Amazon –  Amazon.com
  • Yahoo – Yahoo.com


When we look into the domain registered amount the highest amount of domains registered with the .com domain extension. At the end of the year 2019, more than 157 Million .com domains have registered.

Benefits of using .com as your domain extension

  • Owning .com will make you unique and it will help you to stand safe, in case of any imitation by another company.
  • As per US law If you own .com you will be the copyrighted owner of the Brand Name and vise versa.
  • Most trustworthy domain extension in the world.
  • Owning .com will help you to rank your site.

 

When can you use other domain extensions

Here are a few places that you can use other domain extensions with your startup.

  • If you are running a nonprofit organization you can always go to .org
  • If your website is for an educational purpose you can use .edu
  • If you are selecting only a target area you can use the specific area extension.

Things to consider when buy a brand name

  • Price

Yes, everyone starts up their business with lots of dreams and we are pretty sure that you are willing to spend any amount of money to find the best startup name for you.

Almost all the Brand Name reselling sites are selling startup names for an unreasonable price. They will buy all the .com available domains and resell it for a high price. Finding a startup name with .com for a reasonable price is impossible.

If you need a brand name for a reasonable price you have to go through millions of websites to find out a brand name for a reasonable price.

There are many more mistakes that you might make when choosing a startup name. You can get more knowledge about brand name mistakes visiting our site to avoid them.

  • Using startup Name generators

Now it's something common that using startup naming generators to find a start-up name for your business because it is an easy process and without any effort instantly you will get thousands of names on your screen when you enter two-three keywords related to business. All you have to do is just to pick one without any second thought.

Let’s take a look at the leading Startup Name Generators available.

  • Businessnamegenerator.com
  • Namemesh.com
  • Naminum.com
  • Namelix.com
  • Oberlo.com
  • Anadea.info
  • Biznamewiz.com
  • Getsocio.com

It will be a great help to you if you can find out what are the Pros and Cons of using Startup name generators. Let’s look into the following points.

Pros:-

Superfast- You don’t need to think a lot with one click you can get what you want.

Easy to use-You just have to type two or three keywords and click the button generate, you will get thousands of results in front of your eyes. So anyone can use it because nothing complicated is there.

Free-As it’s free even if you didn't select a name you can get a large number of ideas.

Cons:-

Keywords-When your using startup name generators keywords will be included in your startup name. As Google doesn’t give any priority to keywords it is a major disadvantage for you.

Unprofessional-Startup name generators will always suggest some unprofessional name. They will always try to combine the keywords to give an output.
Ex-: If you type the keyword as beauty the startup names will be such as Recover beauty, beauty good, beauty top, etc. Actually they are not brand names they are just word combinations.

Give synonyms-When the startup name generators provide a name they will try to give a brand name adding synonyms for your given keyword.
Ex-: If you give your keywords as the beauty you may get results like Charmtour, Charmspeedy, etc

Misspelled Names- Startup name generators purposely give misspelled startup names if your .com domain is already taken. As per 17/10/2019 the amount of .com domain registered is 144,274,383 so the possibility of getting your.com domain is very less.
Ex-: If you are searching for .com domain for the startup name ABC and its already taken you will get options like AABC.com, ABBC.com, and so on.

Benefits of Logo & Slogan

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Our advice is to go for a brandable startup name always and try to explain your product or service through your logo and slogan.

A common mistake that entrepreneurs make is trying to include keywords for their startup name, they totally forget above the help that a slogan and a logo can do.

And think about how deeply a logo can stick in our minds. Products and services like Apple, Facebook, Twitter can be identified only with the logo. Even a small kid can find out those products and services with the logo.

How important is a trademark to your startup?

01. Easy to Reach

Trademarks will help you to stand out from your competitors. As currently there are countless competitors in the world having a trademark will give you an identity.

It will help people to identify you sooner and they can get to know with whom they are dealing with

02. It’s a communication tool

Trademarks can present everything about you to the community. It may be a message on behalf of you, or it may represent your product or service and also it may represent the reputation of your startup too.

03. Trademark never expires

Trademarks will never expire until you use it in US e-commerce.

04. Effectively utilize the Internet and social media

It will help you to bring traffic to your page and more traffic will take your page into the high rankings.

Steps how to Trademark your business

  • Is Trademark suitable for you -> First before trying to trademark you want to know do you really need to trademark your startup.
  • Get ready -> Prepare yourself for trademarking because you want to do it with proper care as there are many legal formalities.
  • Application -> Prepare and submit your application
  • Receive your trademark -> Once you get the approval you will be the trademark owner for the selected trademark.
  • Maintain -> The final step you want to do is maintaining the company registry.


You can learn more about the steps of trademarking.

How patent will help your business

  • It increases the value of your company.
  • It generates new ideas.
  •  It motivates the employees.
  • It can increase the price of your company by generating new features.
  • No one can sell, import, copy or manufacture your product or service without your permission.
  • You can sell your product /service or you can use it by yourself.