How Is The Character Count Affecting On Your Brand Name?

Have you ever wondered how important the character limitation of a brand name is? There is a limitation for everything and so for a brand name. If your brand name is too short or too long compared to the ideal length of the brand name, there will be some disadvantages for your business. 

Selecting a brand name for your startup is the most important decision you will make on your business. You need to choose a brand name that is easy to understand, pronounce, and remember to the audience and for that, you need a brand name that has a perfect character count. In this article, you will get a complete understanding of the character count of a brand name.

How Brinso Evaluate Character Count?

These are the points Brinso evaluates when considering the character count of a brand name.

  • We highly recommend choosing a brand name with 4 – 6 characters as it’s the ideal length for a professional brand name.
  • A brand name that has less than four characters is less catchy.
  • Brand names that have more than eight characters have less memorization and pronounceable value. 
  • Brand names with seven to eight characters are good but not recommended. It would be better if you can go for a less character count brand name.

World-known Brand Names That Have An Ideal Length

All the following brand names are giants in the industry and the character count of each brand name is within the ideal character count 4 to 6. This is why you need the ideal character count in your brand name.

  1. Google
  2. Amazon
  3. Apple
  4. Yahoo
  5. NIKE
  6. Toyota
  7. Disney
  8. Intel
  9. Visa
  10. Oracle

Why You Should Choose A Brand Name With An Ideal Character Count?

These are the reasons your brand name should be in the 4-6 character count limitation.

  • Easy To Remember

When your brand name is within the ideal character count it is easier for the customer to remember. For example, what will you remember at once from these two brands NIKE or Lord Hobo Brewing Company? I think you know the answer.

  • Grab The Customer’s Attention Easily

If I give you two brand names, check which brand name grabs your attention first. Is it Paypal or Polo Ralph Lauren? PayPal grabs your attention because it has 6 characters and Polo Ralph Lauren has 15 characters, that is why you choose PayPal even though you did not know this logic before.

  • More Professional Appearance

This given character count is the professional length of a brand name which gives a professional appearance to your brand name. So you need to choose a brand name that is within the character count to make your brand name look professional.

  • Easy To Say And Spell

When a brand name consists of 4 to 6 characters it is a short brand name. Short names are easier to say and spell when compared to long brand names consist of more than 6 characters.

What About The Many Other Popular Brand Names That Exceed This Ideal Character Count?

You may be wondering, if the 4 to 6 character length is the ideal length a brand name should have to gain the maximum benefit out of the brand name, how do other popular brand names such as Microsoft, Coca-Cola, Samsung, Mcdonald’s become popular?

The reason is, by the time these companies started, (Coca cola-1892, Samsung 1938, Macdonald’s 1955, Microsoft 1975 ) the competitors were much lesser compared to today’s competition. So even if they had some issues in character count, they could easily establish in the market as their product or service was novel to the market.


Brinso evaluation tool considers character count when evaluating a brand name and go see the result for your desired brand name ideas.