How To Get The Best Brand Name?
When you start a business, you need a perfect brand name for your business. There can be many brand naming approaches. But make sure you end up with the best brand name, whatever the brand name process you follow!!!
In this article, we guide you to select the best brand name for your business.
Popular Brand Name Approaches
These are some brand naming processes followed by most of the businesses in the world.
01. Using Generic Words
Brand names like Best Fresh Fruits, Gems, Pizza, Cola are generic and descriptive words. A customer can easily assume what kind of product or service they can expect with these brand names.
But descriptive brand names are not recommended by Brinso. The latest researches have proved that brand names have to be unique. Descriptive brand names are common, and you need to spend a large budget on marketing to make your brand name stand out in the market. So it is better to go for a unique brand name.
This is what Google has to say about adding keywords or generic words to your domain name.
But What About Apple And Blackberry?
Both Apple and Blackberry are generic words. Specialty in these brand names is, they do not represent the product they serve. Although Apple and Blackberry are generic words, they do not relate to the product.
These brand names are linked to their product and business uniquely.
Steve Jobs reveals that he selected Apple as the brand name because it is fun, spirited, and not intimidating.
The reason to choose blackberry as the brand name is that the keyboard buttons resemble the drupelets of the blackberries.
02. Use The Founders’ Name
There are many businesses named after the founder’s name, such as Disney (Walt Disney), Louis Vuitton (Louis Vuitton), Johnson & Johnson (James wood Johnson and Robert Wood Johnson).
But if your name is too common to use for a business, we do not recommend it as a good brand name.
But if you desire to use a common personal name for the business, you can try the initials of your name (make sure to limit it to three characters). As long as the brand name is unique, you can use it for your business. As an example, DHL the initials of Adrian Dalsey, Larry Hillblom, and Robert Lynn.
Using acronyms also a brand name approach, for example, ADIDAS (All Day I Dream About Soccer), MAC (Make-up Artist Cosmetics). As stated earlier about using the initials of a personal name as a brand name, as long as the brand name is unique, Brinso recommends brand names with acronyms.
04. Made Up Words
The uniqueness of a brand name is a prominent factor in considering a brand name as a good one. Using made-up words is the best way you can make sure your brand name is unique.
For example, Sony, Visa, Google, Huawei
Analyze The Best And Worst Brand Names In Your Industry...
Analyzing existing business names is another effective method to help your naming task. First, explore the best brand names in your target industry. Also, check the worst brand names. Explore the strengths and weaknesses in their business names that can help you sharpen your ideas. You can have a proper idea of the brand naming task with this experience you gathered.
With all these brand naming methods, considering a suitable domain extension is also important because of the ranking factor and identity. Try to have an understanding of how to choose the domain extension for the brand name as well.
Make sure your brand name has these brand name qualities before you finalize your brand name idea.
- Avoid generic words
- Avoid brand names with history
- Limited to one word
- Avoid using keywords
- Do not copy the popular brands
- Avoid numbers and special characters in the brand name
- Familiar to robots
- Avoid negative connotations
These ten brand name qualities make a brand name a perfect one and you can learn more about these brand name qualities in detail.
Follow The Brand Naming Trends
Business naming trends can be changed according to the industry. It is a smart choice you can make to study the current brand naming trends in the industry. It can help you manage your ideas on the right path to come up with a perfect brand name. Another benefit you can have is, a brand name you choose with proper knowledge can help you in many ways rather than just representing your business or the brand. As an example, it can help you achieve the maximum benefits through your online presence, especially in social media.
Learn And Avoid The Common Brand Naming Mistakes
You can make a mistake while naming your brand because of a lack of knowledge or accidentally. If so, how you can make sure to avoid all the possible mistakes. It needs you to invest your time in exploring the brand naming mistakes. It will be helpful for you to keep all your efforts safe in business and to avoid the future needs of rebranding.
Does the .com extension make your brand name a unique one?
Yes!!! For the last four decades, the .com extension has been used by half of the business websites and it is the current king compared to the other top-level domains. Speaking of the title, assume your brand name is foods.com and there is another person who has the same brand name with another domain extension; foods.biz. Of these two, the legal ownership is owned for the domain name with .com. So owning the .com domain matters for the uniqueness of your business’ brand name.
Things To Consider
- A domain name is also as important as the brand name of a business. As stated earlier, the .com domain is the perfect domain extension for a business as .com is shortened for commerce. Let’s find out some popular domain extensions and to what type of businesses can use those domain extensions.
- .Org- this domain extension was originally recommended for non-profit organizations and we also recommend .com for non-profit organizations.
- .edu- this domain extension can be used for educational websites. Some educational sites have .com domain names such as Bigthink.com, brightstorm.com, and thefutureschannel.com.
- .net- This is the domain extension for network websites.
- You can use regional domain extensions if you are targeting to reach a regional customer base.
Choose A Future-Proof Brand Name
It is advisable to have a clean and complete vision of your brand before starting to choose a name. Why do you need to worry about the future? You are starting your own brand and giving all the effort you can because of your will to be successful. So, you need to have a bigger picture of your brand. You may or not have a clear idea about what will come next for your brand. But your brand name is something that will not change. So it should be potential enough to help you through any stage of your business.
Make sure your brand name has the potential to grow with your business and be adaptable to any future expansion.