How To Get The Best Brand Name?
When you start a business, you are going to need a brand name and it should be the perfect one for your business. There can be many brand naming approaches, but make sure you end up with the most perfect brand name whichever the brand name process you take!!!
In this article, we provide guidance to select the best brand name for your business.
Popular Brand Name Approaches
These are some brand naming processes that are followed by most of the businesses in the world.
01. Using Generic Words
Brand names like Best Fresh Fruits, Gems, Pizza, and Coca-Cola are generic words and at the same time descriptive words, the customer can easily assume what kind of product or service is served with these brand names. These brand names explain what they do.
But descriptive brand names are not recommended by Brinso, as we highly believe and latest researches have been proved that brand names should be unique. One reason to say that is, descriptive brand names are less unique and you need to spend a large amount of money in order to make your brand name stand out in the market. So why don’t you rather go for a unique brand name?
This is what Google has to say about adding keywords or generic words to your domain name.
But What About Apple And Blackberry?
These brand names are also generic words and the specialty in these brand names is, they do not represent the product they serve. Although Apple and Blackberry are generic words, they do not relate to the product.
These brand names are linked to their product and business in a unique way.
Steve Jobs reveals that he selected the brand name Apple because it is fun, spirited, and not intimidating.
The reason a software company chose blackberry as the brand name is because the buttons of the keyboard resembled the drupelets of the blackberry fruit.
02. Use The Founders’ Name
There are many businesses named after the founder’s name such as Disney(Walt Disney), Louis Vuitton (Louis Vuitton), Johnson & Johnson (James wood Johnson and Robert Wood Johnson).
But as long as it is less unique to use personal names for your business we do not recommend this brand naming type.
But if you have an unavoidable desire to use a personal name for the business, you can take the initials (make sure to limit it to three characters) of the name and as long as the brand name is unique, you can use the brand name. For example, DHL the initials of Adrian Dalsey, Larry Hillblom, and Robert Lynn.
Using acronyms also a brand name approach, for example, ADIDAS (All Day I Dream About Soccer), MAC (Make-up Artist Cosmetics). As stated earlier about using initials of a personal name as a brand name, as long as the brand name is unique, Brinso recommends brand names with acronyms.
04. Made Up Words
The uniqueness of a brand name is a prominent factor, in considering a brand name as a good brand name. So as we recommend, the fourth brand name process; using made-up words or using handpicked words are more unique.
For example, Sony, Visa, Google, Huawei
Analyze The Best And Worst Brand Names In Your Industry...
This is another method you can use to choose a brand name for you. We do recommend this because it is a very successful way to choose the most suitable brand name for you.
First, check the best brand names in your business industry and also check the worst brand names that are flopped or not established. Understand their naming methods. Understand why those popular brands had no issues with marketing and why didn’t others weren’t able to do so.
Then you can have a proper idea of how to choose your brand name based on the technique that the popular brands used when naming their business.
With all these brand naming methods considering the suitable domain extension also more important because of the ranking factor and identity. Learn how to choose the domain extension for the brand name to find out what is the most suitable domain extension for you.
Make sure your brand name has these brand name qualities before you finalize your brand name idea.
- Avoid generic words
- Avoid brand names with history
- Limited to one word
- Avoid using keywords
- Do not copy the popular brands
- Avoid numbers and special characters in the brand name
- Familiar to robots
- Avoid negative connotations
These ten brand name qualities make a brand name a perfect one and you can learn more about these brand name qualities in detail.
Does .com extension make your brand name a unique one?
Yes!!! For the last four decades, the .com extension has been used by half of the business websites and it is the current king compared to the other top-level domains. Speaking of the title, assume your brand name is foods.com and there is another person who has the same brand name with another domain extension; foods.biz. Of these two, the legal ownership is owned for the domain name with .com. So owning the .com domain matters for the uniqueness of your business’ brand name.
Things To Consider
- A domain name is also as important as the brand name of a business. As stated earlier, the .com domain is the perfect domain extension for a business as .com shortened for commerce. Let’s find out some popular domain extensions and to what type of businesses can use those domain extensions.
- .Org- this domain extension originally recommended for non-profit organizations and we also recommend .com for non-profit organizations.
- .edu- this domain extension can be used for educational websites. There are some educational sites that have .com domain names such as, Bigthink.com, brightstorm.com, and thefutureschannel.com.
- .net- This is the domain extension for network websites.
- You can use regional domain extensions if you are targeting to reach a regional customer base.