How to choose a domain for brand names

How to choose a domain for brand names image

As we are in the era of e-commerce now, we need to pay much attention to the creation of a domain, if our wish is to be an owner of a company that is a global spread. There are some secret elements that prevail for the perfect domain brand. To unveil those and be the path creator of your life journey ahead as an entrepreneur you need to follow a trustworthy content of the guidance.

The golden peaks of domain naming for a perfect brand

  • Unique appearance

The domain you chose is dedicated only for you and if you have an issue with the imitation of your SLD or brand name then the .com rule is your solution.

  • .com rule

.com makes you the owner of the brand.There may be many other shops with the same brand name but they can’t use the .com extension once you use it and when in a legal matter you have no issues as the accepted rule makes the .com owner the owner of the brand name.

  • positive impression 

Negative meanings make the domain and the brand out of use as anyone doesn’t try to memorize an unpleasant word repeatedly.

  • Simplicity 

If you want to survive among the thousands of competitors your name must be simple, which makes your domain easily usable.

  • Avoid numbers & hyphens 

This is also a way of placing the domain name in the user’s mind.

  • Avoid Keyword usage

Earlier known as a way of increasing the access of the search engines, but at present has become a fault under spammy conditions for the google bots.

  • Having no history

If the domain is brand new then you have no issue of former illegal or negative marking faults.

  • Avoid generic words and keep search engine friendly

Generic words usage has also become a threat in lowering the rank of your website in google search results.

We started this discussion by mentioning the most important points regarding the point. But some may have no idea, What a domain name is?

So for the convenience of all, Let’s check it first

Domain name

Your domain is simply your identity or the path to your store on the internet. It acts as the address here. Usually, a domain consists of a SLD(Second Level Domain ) and a TLD ( Top Level Domain) .com is the most commonly known extension as a TLD.

SLD is also known as the brand name.

Let’s take an example.

SLD is Google and TLD is the .com

As discussed, a domain name makes the users reach your site by marking your place in cyberspace.

Domain name extensions

TLD is the part that marks your uniqueness and ownership  while SLD stands for your service or the product as the brand name.

Here is a list of a few domain extensions using today. How many of them are familiar with you?

  • .com – in the field of profit targeted economy. but currently used in all type of websites
  • .org – org is used by organizations whose mere ambition is not the profit.
  • .net – famous in the field of networking
  • .edu – used in education sites and institutes of higher education
  • .gov – used by US government websites.
  • .mil – used by US defense sections
  • .uk – country code
  • .lk – country code
  • .cricket  – website stands with the field, cricket

Thus it is clear that there are many extensions in use and one must be intelligent in choosing one out of them for his life journey as the maiden step.

  • Why must a domain go in accordance with the golden peaks of domain naming? 

In the past days, the market had very limited stores. But when it comes to the present, almost every company has paid much attention to the trend of the era, e-commerce. Even some companies are only online marketplaces while then and now giants in the economy also had paid attention to the new trend. That is why we mentioned earlier that choosing the correct domain for your brand name is the utter purpose as a beginner.

What are the plus points you take in the market then?

  •  Expanding brand with profitable ventures – If profit gaining is your mere ambition you must have a widely spread brand that comes to the mouth of the customers once in a second. The above-mentioned qualities are the key to such memorable words.
  • Brand awareness  – The fact of popularity among the public
  • Network traffic – Each and every website has a ranking on google. The most visited and the high marks gainer comes the first in any search results. The ranking and marks giving system is managed by the Google algorithm. The probability of visiting our website is named the network traffic and it is clear that the higher the traffic is, the higher the ability to achieve the income becomes.

The site ranking system of Google is based on the friendliness of the website with its real visitors. Network traffic also highly affected by the not use of generic words and keywords, the part done by the search engines.

Spammy sites

As the competition arose some followed tricky ways such as using keywords multiple times in the content and small-sized fonts in a very small space of the article. This made the search engines bots pay much attention to read and recognize the lines.

But as Google itself found that the trick behind it, they have developed their algorithms to avoid such spams in their marking scheme. So, now if you use the spammy tricks you will definitely end by losing the current rank even.

Let’s now take examples from the real world and get a very clear idea

Profit gaining companies processing with a suitable domain



Amazon logo

The world’s largest online shopping complex. Look at the domain. Do you find any mistakes within?

The name has been marked as unique as they have .com extension. And also the presence of no keywords and the simplicity of the word has brought their luck in memorizing. Thus the domain has made the company both search-engine and human friendly.

Did you know that the starting name of this company was “Cadabra” which has the pronouncing similarity with the cadaver. So that the management has decided to use the positive spirited word Amazon as their trademark.




Kentucky Fried Chicken was later abbreviated to KFC following the peaks of domain naming which gave them an aggressive climb in the industry. There are no keywords, no generic words, no imitation of popular brand names and thus they have no issue of legal as well.

non-profitable companies without domain name qualities



800degrees logo

Do you feel comfortable with the name? Will you remember the name after the first visit there?

As it is a word that needs much effort in remembering it is far from the path of victory in the online trades. Also, the use of keywords and the use of numbers are the other two significant fails in this name.

02. net- a-


net- a- logo


The addition of hyphens and the combination of keywords had made this domain brand unhealthy to the search engines. Hence it has to satisfy with a lower rank in the field and has no opportunity to expand its brand.



You will surely now have the problem of finding a good domain for your new starting company.

If you are not confident enough of creating a domain of your own, the search engine specialists of the field have manufactured lists of legally confirmed domains for the newcomers.

Why not try such a perfect domain now? I’ll give you a tip.

Brinso can be named as a site that fulfills these all necessities of a newcomer. Recently it has gained popularity among the users because of the free evaluation tool they provide.

It is the main reason that it comes as a recommendation.

Do try this and I’m pretty sure that you will end with creating your own super brand name!

Furthermore, if you don’t have trust in the availability of the domain, don’t worry,

There are options for this too!

  • Simply type your domain and check whether there is a site available
  • If it has an owner sometimes the owner will agree to give you the name for a charge.
  • ICANN – Internet Corporation for Assigned Names and Numbers, also has the ability to solve your doubts about getting the owner and finding the availability.

We hope that you now have a clear idea to find the most matching, victorious domain for your brand name. Our pure intention is to make your attempt to wait for the results of your company!