Skip to content

Evaluate your Brand name Idea with AI

100% Free Evaluation to Ensure The Power Of Your Brand Name

example 1 example 2

Evaluating your brand name is very important because it helps you to understand how powerful or weak your brand name is before you finalize it. It is the same as inspecting something rationally before you purchase it.

A brand name is like an ambassador who takes your business idea to the targeted audience. So this Brand naming process is a task you need to undertake with a proper understanding of the benefits as well as the mistakes. So having knowledge on how to choose a perfect brand name is so important. Brinso brand name evaluation tool is built to help anyone with or without that knowledge.

Why Should You Evaluate Your Brand Name?

When it comes to choosing brand name ideas, most of the brands and companies fail without having a proper way to know how it is going to impact their business. But with the Brinso evaluation tool, there is nothing to stop you from achieving the best brand name. 

You can select the best brand name without any naming mistakes, and it helps you start your business with real confidence. The most important thing of all is, you can evaluate the psychological power in your brand name. That’s what helps you emotionally connect with customers as a brand.

Let’s see how powerful your brand name is according to the universal qualities of premium brand names.

Pronunciation image


Pronunciation is a core factor that affects the simplicity of your brand name. A perfect brand name should be easy to pronounce without any hesitation. If your brand name is good in this quality, the possibility of it making a positive impression on customers is high.

The best way to find out is, say it aloud or else you can write it down and ask your friends, family, employees to pronounce it out for you. Or, you can simply evaluate and see the results in a few seconds.

Can Your Brand Name Pronounce Easily?

Memorization image


The ability to build brand awareness of a startup is based on the memorization power of the brand name. It is not only a key element to represent your identity to the world. It helps your brand to connect with your customers emotionally and turn into a permanent memory that they will not forget. 

You can easily use Brinso to self-evaluate the memorization value of your brand name to get a better idea. Same as that, phonological loop value is another vital factor that can boost your brand to become unforgettable in the human brain.

Is Your Brand Name Memorable?

Spell & Write image

Spell & Write

A brand name should be easy to spell and write without any confusion when someone hears it for the first time. Confusions or mistakes with the spellings can make your customers shy away from your brand without making any engagement. To give them a positive impression instead, you have to avoid confusing brand names. 

You can also check it by recording your brand name and asking your friends, family members to spell it or write it out. That can help you understand how someone will react to your brand name. Or you can simply measure it with the Brinso evaluation tool.

Can Your Brand Name Spell and Write Easily?

Avoiding Generic Words

Avoiding generic words in your brand name is one of the most important brand name qualities. Simply should try to avoid dictionary words for your brand name. When a brand name feels common, it does not attract anyone to engage. Simply, it does not provide a reason to trigger customers to connect with your brand name emotionally. 

When it comes to the online presence, even Google suggests avoiding brand names with generic words or partial generic words.

Does Your Brand Name Contain Generic Words?

Note :

Companies and Brands like Apple and Blackberry came up with generic words with the huge capital they had to spend on marketing strategies. And also during that period of time, there were fewer competitors in almost all the industries.

Using a generic word in your brand name is ok if you have a big capital to market your brand. But even when you are ready to spend a lot on marketing, avoiding generic words can help you minimize the cost.

Numbers and Special Characters image

Numbers and Special Characters

A brand name should not consist of numbers or special characters unless you are targeting Chinese, Japanese, or Korean markets which usually use numbers. 

Having numbers or special characters in your brand name will make your brand name difficult to remember and pronounce while making it hard to grab by someone at the first sight. It can surely ruin your opportunity to build an emotional relationship with customers in the very beginning.

Does Your Brand Name Contains Numbers Or Special Characters?

Character Count image

Character Count

Character count is a very important brand name quality because it directly affects the memorization and pronounceable value of a brand name. The ideal character count of a brand name should always be limited to four, five, or six characters. According to brand name psychology, short and simple brand names can spark positive emotions in customers to engage with your brand.

Does Your Brand Name Have The Ideal Character Count?

Meanings in Other Languages

Meanings in Other Languages

A brand name should always bring a positive aspect to society. If the brand name simplifies a negative factor it will bring a bad impression about your company. 

This mistake happens mostly when establishing your brand name in the international market. When you are choosing a brand name make sure that it does not have any negative connotations in other languages too.

Does Your Brand Name Have Meanings In Any Other Language?

Can a Robot Spell your Brand Name image


Make sure that your brand name can be easily pronounced and spelled by robots like Siri, Cortana, and Alexa.

To check this yourself, what you can do is take the help of the voice assistants on your phone or desktop and figure out how easily they can grab your brand name during the communication with you. If it is not easy to grab by robots, then you will probably have the same issue with the human brain as well.

Can A Robot Spell Your Brand Name Easily?

Benefits Of Evaluating Your Brand Name Idea

By evaluating your brand name idea, you can forecast how your desired brand name will be performed in these scenarios.

  • Customer Engagement

You can get an idea about how easily your customers get to know your brand name. Evaluating your brand name before you finalize it may give you an idea of how easy it is to memorize, pronounce, spell, and write it among customers. With those qualities, you can make sure how good your brand name is going to make a positive emotional impact on anyone who comes across it.

  • SEO Support

Having a brand name free from generic words and keywords may give you higher opportunities during your SEO Process. Evaluating your brand name before purchasing can help you find a brand name that is SEO-friendly and ideal for your online presence.

  • Difficulties in Expansion

Limiting your brand name into some frame will be an issue when you’re expanding your business. You should always choose a brand name that will match any product and make sure it has no negative connotation.

  • Support from AI and Robots to Find you

As the trend is moving to voice searches, it’s a must to consider how AI voice assistants grab your name. Unless you can end up confusing customers who try to find you online.

How Important is the Phonological Loop and .com Domain Extension for your Business?

Apart from the factors we’ve discussed, there are two main qualities that you should consider when naming your business. Those are the phonological loop value and the possession of the .com domain extension for your brand name.

Phonological loop value represents two of the most important brand name qualities which are memorization and the pronunciation of a brand name while .com domain extension refers to the trustworthiness of your brand among users.


Remember, “It’s about making a brand name that’s hard to forget

There are few things to consider when choosing a perfect brand name for your business.

  • Brinso evaluation tool value should be 80% or greater
  • .com domain availability for exact brand name
  • 80% or higher Phonological loop value

Apart from these it’s better to have an understanding of the most important things when naming your business or startup. Take a look at these articles to get proper knowledge on some confusing facts and myths.

How to Choose a Startup Name
Best Domain Extension for a Startup
Missed .com for your Brand Name

Choosing a brand name under these factors will lead your business to the highest level with a great boost