Voice Assistant Friendly Brand Names

Here are some facts you need to know when selecting a robot-friendly brand name.

Be distinctive when you name your business. In other words, get a unique brand name for your business. The less your brand name looks like or sounds like other competitive brand names in the market, search engines can help your customers find you. But if your brand name sounds like your competitors’ brand names, it can cause confusion of which to select, and the user who searched can end up on your competitors’ websites. So being distinctive is very helpful for the voice assistants to function smoothly with your brand name.

Do you want your brand name to perform smoothly with voice assistants? Including numbers and special characters can confuse voice assistants. Imagine you are voice searching “Foods @ 24/7”.  “Foods” is easy, but “@” how do you convince the voice assistant to use the mark (@) instead of “at” and 24/7 is even harder to search with voice assistants. If your company has a global reputation with an active user base this is not an issue, but if you are a startup, this matters a lot for your business. So to make your brand name robot-friendly, avoid numbers and special characters.

Have you ever thought about how pronunciation is important when it comes to robots and brand names? The pronunciation ability of your brand name is important for both humans and robots. If the customers find your brand name hard to catch, the probability of getting the brand name correctly by the robots is also less. Pronunciation is a notable brand name quality that you have to consider before selecting a brand name.

Good pronunciation ability of a brand name is a good boost for memorizing a brand name. The memorization power of a brand name highly depends on the phonological loop value of a brand name. To consider a brand name as a memorable brand name, the phonological loop value of the brand must be more than 60%. For example, the phonological loop value of Google is 84.6%.

Voice search is now a trend. According to the studies, 16% of internet users in the world are using voice searching mode. So we can assume these ratings will increase. That explains why your brand name should be easy for the robots to understand. Design your brand name while keeping this in your mind!!!

Uniqueness is a must need quality in your business name. It is not a bad idea to try misspellings and modifications to come up with a unique brand name. But you have to be careful not to make it awkwardly unique. It will only confuse both your customers and voice assistance. So, it will be helpful to retain and attract customers.

Multiple pronunciations are another dead end you have to worry about. Some letters can make customers confused about how to correctly pronounce your brand. As an example, the letter ‘y’ is pronounced differently in some languages. The brand name skype is pronounced as ‘skyp’ in English but ‘skypee’ in some parts of Europe.

Using common words in a brand name is very risky when it comes to upgrading your business online. A common word or keyword in a brand name makes it difficult for the customers to identify your business space on the internet. There can be millions of things using the common word keyword that you have used in your brand name. So this consumes your customers’ time and lacks their trust towards your brand name. Get a unique brand name so voice assistants can recognize your brand name fast and satisfy your customers!!!

If you choose a brand name that includes any negative words can definitely affect your brand in a negative way, especially when it comes to virtual assistant-friendly names. What will happen if your brand name is included with any negative word and someone uses a virtual assistant to search your brand? He or she might end up with search results that they don’t expect, something worse. You do not have the luxury of losing potential customers. So make sure to choose a great name with a positive vibe so that virtual assistants could find you easily without any hassle for their users.