Importance Of Brand Name Pronunciation

If users mispronounce your brand name, it’ll be a disaster in the path of success as the word of mouth is crucial marketing material. Most companies succeed in naming their products to a local market but find it difficult to address the global market due to this common issue. With the knowledge about the common mistakes related to pronunciation, you’ll know how to avoid it when choosing a brand name. Let’s create a brand name that can engage with users in a matter of seconds.

How To Get A Brand Name That Can Be Pronounced Well?

Pronunciation is a key factor in the branding process of a business. But it is also a hard process, as there is not much information about how to get a brand name that can be pronounced smoothly. We have analyzed this factor deeply and listed the following points to make sure that your brand name is errorless.

1. Is The Name Easy To Pronounce In Other Languages?

When you introduce your brand name to the other countries, it often adds new meanings that may not be relevant to your core business. And some countries have unique pronunciation patterns which make your brand name sound totally different than in your native language. For example, English speakers distinctively pronounce the letter /v/ and /w/. Germans pronounce words starting with /w/ in a /v/ sound so “wine” becomes “vine” and ”we” is pronounced as ”ve.”

2. Does Your Brand Name Flow Naturally?

If you need your audience to pronounce your brand name easily, create it with familiar sounds and letters. Make sure your brand name flows naturally. For example, 

Tain, do you find this name hard to pronounce? No, because it has a natural flow, natural combination of sounds and letters.

Tnai, this brand name is hard to pronounce as it doesn’t flow naturally.

So, create a brand name that flows naturally and contains natural letters and sound combinations with the relation of the dictionary.

3. Are There Any Other Pronunciation Possibilities?

If your brand name has multiple pronunciations it will confuse your target audience. Careful if your brand name starts with the letters that have several pronunciations such as C, U, G as it’ll confuse users when they type in your brand name.

4. Misspellings And Modifications

This point is more appropriate for the companies who created their brand names by adding, changing, or eliminating letters form keywords. Make sure the brand name is pronounced the same as the keyword. Making the brand name simple is also important.

5. Sample Your Brand Name Pronunciation

Before registering your brand name, test it with a sample audience. Can they easily pronounce your brand name without any delay or without any hesitation? You have found a perfect brand name. If not, well you better move for another brand name.

How Brinso Evaluate The Pronunciation Quality Of A Brand Name?

We consider the following factors in evaluating the pronunciation ability of a brand name.

  1. Vowel placements of the brand name. 
  2. The most used English letters and letter combinations.
  3. English letters and letter combinations that are difficult to pronounce.
  4.  Brand names that are easy to pronounce and their naming methods (Nike, Google, Amazon, etc).
  5. Brand names that are difficult to pronounce and their naming methods (Analtech, Sam & Ella’s Chicken Palace, etc).

If you’re evaluating a brand name of a successful brand such as Google, Zara, Nike, you can see the value of the marks they got for the pronunciation value. It’s because they know how important it is to use a brand name which is easily pronounceable.

You can check the pronunciation value of your brand name from our brand name evaluation tool.

Fun Fact:

There is a notion in the society about brand names that are difficult to pronounce, as luxury brands or exclusive brands. Is it true??

You may have come across a statement like this when you are dealing with brand names. But this is nothing more than a MYTH. The brand names such as Rolls Royce, GIVENCHY, Tag Heuer, Porsche, Volkswagen are some of the well-established brand names in the world. But what about their pronunciation ability? All of these brand names are hard to pronounce and how they became so popular in the market?

The answer is simple, all these businesses are founded in the pre-internet era. The competition they had by that time was way lesser than today. This made it very easy for them to establish their business easily in the market. Whether these brand names are hard to pronounce and memorize, the customers had only one or two options in the market. 

But today the situation is totally upside down. The competition is aggressive and your brand name should be unique and perfect in every perspective a brand name is measured, including pronunciation. For example, Google, eBay, GAP, Apple these brand names are founded in an era which the internet was used more widely by the users and they are easy to pronounce, memorise and they are trending. This is why your brand name should be easy to pronounce.

What Are The Benefits Of Having A Well Pronounceable Brand Name?

Customer Recognition
When your brand name is easier to pronounce it becomes familiar and attracts more customers to your business.

Customer Loyalty
Through the recognition, they build trust with your brand name and your products.

Higher Employee Motivation
When you’re having a perfect brand name known for many, the employees become more motivated and become more loyal.

Low Price Sensitivity
When your brand name becomes recognized and loved by the audience they do not care about the pricing of your product, they just choose you over your competitors.

Increased Word Of Mouth
When you have a well pronounceable brand name people tend to recommend your brand name to others.

Pronunciation of a brand name And Marketing…

Simply, marketing is promoting the selling of the product or service of a business. It is based on four P’s. They are Product, Price, Place and Promotion. Brand name plays a vital role under the promotion part in the marketing process of any business. With a perfect brand name, the marketing part becomes easier. 

But How?

You may have come across these four words, Word Of Mouth Marketing which is also known as WOM Marketing. WOM Marketing means when a customer recommends your brand name to another customer as he or she is satisfied with your business. For example, the quality of your product or service, the customer care services of your business, the trust they have built with your business etc. If the brand name is hard to pronounce it becomes less word of mouth. How? 

  1. When the customer does not catch your brand name correctly, even though your product or service is marvellous, they cannot recommend it to another one.
  2. When the customer cannot pronounce your brand name, they may misspell your brand name in their texts or emails.
  3. You will miss the customers who google about your brand name, as they mistype your brand name.

Have you ever noticed your brand name could affect this much on your business? Well, now you know!!! So make sure your brand name can be pronounced easily by anyone.