Can You Easily Voice Your Brand Name?

The pronunciation ability of a brand name is a must, and it is one of the brand name qualities…You may have this experience with some brand names, that you adore their product or service, but you cannot make further contact with that business as you couldn’t catch their brand name just because it is hard to pronounce. 

Always remember that you are selling your product to customers and that the customer is your biggest marketing source. Have you heard of “the word of mouth quality of a brand name”? When a customer gets satisfied with your product or service, they introduce your brand name to their friends, they share your brand name on social media, etc. When your brand name is easy to pronounce, your business gets naturally promoted by your customers which are known as word of mouth quality for a brand name. 

This article is all about how important “an easily pronounceable brand name” is for any business,  what are the factors you need to consider in order to get a pronounceable brand name, and more. Let’s create a brand name that can engage with users in a matter of seconds.

As mentioned earlier, “easy to pronounce” is one of the universal brand name qualities. It gives you many benefits. A brand name needs to be universally applicable and this quality makes your brand name universal. Check out the other benefits of an easily pronounceable brand name.

• Customer Recognition

Easy – to – read brand names are also easy to memorize. So customers can easily recognize your brand name whenever they see your brand name. With a brand name that has an easy pronunciation, you can earn customer recognition towards your business. Assume your brand name is difficult to pronounce, then your customers easily forget your brand name and it would be hard for you to attract customers for your business.

• Customer Loyalty

Getting a brand name that is easy to pronounce to your business is like getting a customer attractive magnet to your business. When the customer knows your business by the brand name, it makes a loyal customer to your business. They look for your brand name among other options in the market when the brand name is easy to read and remember. It is true the brand name alone cannot make a loyal customer but a pronounceable brand name is very important in maintaining a loyal customer crowd.

• Higher Employee Motivation

Not only the outside parties from the business, but also the employees working in the business are also benefited by the perfectly readable brand name. How? As the brand name has a loyal customer base and a higher customer recognition, the employees are motivated to work in the business. Positive employees are a blessing for a business. 

• Low Price Sensitivity

When your brand name becomes recognized and loved by the audience they do not care about the pricing of your product, they just choose you over your competitors.

• Increased Word Of Mouth

When you get a brand name that is easy to pronounce and remember, it is also easy for your customers to recommend your brand name for their friends, relatives and colleagues. This is called word of mouth quality and you can freely market your business without spending a single dollar, through your loyal customers.

Vocabulary score is a tool that calculates how easy your brand name idea can be pronounced and remembered for the people who are reading it for the first time. And it generates a score from 1 to 10 for that particular brand name. If your brand name scores more than 6 it is somewhat easy to pronounce and if it is more than 8 points, you got a super brand name. And you might need to move for another brand name or change the selected brand name if the score is below 6. So if the vocabulary score is higher, your brand name is easy to read for anyone.

Pronunciation is a key factor in the branding process of a business. But it is also a hard process, as there is not much information about how to get a brand name that can be pronounced smoothly. We have analyzed this factor deeply and listed the following points to make sure that your brand name is errorless.

This is the first thing you should do if you are interested in getting an easy pronounceable brand name. Say your brand name out loud and see if it sounds what you expect it to be or it sounds something else and whether it rolls off your tongue without making any pauses. This is a key feature of a well pronounceable brand name.

When you introduce your brand name to the other countries, it often adds new meanings that may not be relevant to your core business. And some countries have unique pronunciation patterns which make your brand name sound totally different than in your native language. For example, English speakers distinctively pronounce the letter /v/ and /w/. Germans pronounce words starting with /w/ in a /v/ sound so “wine” becomes “vine” and ”we” is pronounced as ”ve.”

If you need your audience to pronounce your brand name easily, create it with familiar sounds and letters. Make sure your brand name flows naturally. For example, 

Tain, do you find this name hard to pronounce? No, because it has a natural flow, natural combination of sounds and letters.

Tnai, this brand name is hard to pronounce as it doesn’t flow naturally.

So, create a brand name that flows naturally and contains natural letters and sound combinations with the relation of the dictionary.

If your brand name has multiple pronunciations it will confuse your target audience. Careful if your brand name starts with the letters that have several pronunciations such as C, U, G as it’ll confuse users when they type in your brand name.

This point is more appropriate for the companies who created their brand names by adding, changing, or eliminating letters from keywords. Here, the brand name is pronounced the same as the keyword or the brand name they prefer but the spelling is different. According to brand name specialists, selecting a keyword or a word that sounds like a different word is not a recommended brand naming approach. Making the brand name simple is also important.

The founding name of Twitter is Twttr, but as they realized their mistake they rebranded it as Twitter to avoid this confusion.

Some people use very difficult words and pronunciation patterns to their brand name in the purpose of creating a luxurious, high class brand name. This is probably a myth that you need to avoid. Simplicity is a quality of a brandable brand name. So apply a simple pronunciation pattern that does not confuse your customers. All the top brand names in the world have simple pronunciation patterns; for example, Snapchat, Facebook, Nike, Youtube, Netflix, Visa, Google.

Before registering your brand name, test it with a sample audience. Can they easily pronounce your brand name without any delay or without any hesitation? You have found a perfect brand name. If not, well you better move for another brand name.

We consider the following factors in evaluating the pronunciation ability of a brand name.

1. Vowel placements of the brand name. 
2. The most used English letters and letter combinations.
3. English letters and letter combinations that are difficult to pronounce.
4.  Brand names that are easy to pronounce and their naming methods (Nike, Google, Amazon, etc).
5. Brand names that are difficult to pronounce and their naming methods (Analtech, Sam & Ella’s Chicken Palace, etc).

If you’re evaluating a brand name of a successful brand such as Google, Zara, Nike, you can see the value of the marks they got for the pronunciation value. It’s because they know how important it is to use a brand name which is easily pronounceable.

You can check the pronunciation value of your brand name from our brand name evaluation tool.