Can Robots Pronounce Your Brand Name Easily?

We are living in a digital age and our lives are always renewed with the innovative waves of technology. Robots or usually known as voice assistants are also one of the gigantic moves in technology that made a revolution in the human lifestyle. But how does this become important in the branding process? That is what you are going to find out in this article.

What Are Robots Or Voice Assistants?

Voice assistant or robot is a software that understands human voice and interacts accordingly. Google Assistant, Apple’s Siri, and Microsoft’s Cortana are some popular voice assistants. These assistants help you with your daily basic tasks such as Emails, texts, calls, reminders, and many more with just a voice command. This is more common nowadays and it would be difficult to find someone who hasn’t worked with voice assistants.

What Are The Different Types Of Voice Assistants?

There are many types of voice assistant software on smartphones and IOTs (internet on things) with minor differences from each other. These virtual assistants are active in our lives from our smartphones to the AC machine controlled by your fingertip. The popular voice assistants in smartphones and IOTs are Apple’s Siri, Google’s Assistant and Amazon’s Alexa and Siri is the most popular assistant used by the majority.

  • Intelligent personal assistant
  • Automated personal assistants
  • Smart assistant
  • Virtual digital assistant
  • Chatbot 
  • Voice assistant

According to the latest information on the Virtual Assistant Market Analysis from Future source, Siri holds 35% of the market becoming the most used voice assistant in the world. Microsoft’s Cortana has 22% of the market share which makes it the second on the list. Who is the third most popular virtual assistant in the world? It is Google Assistant which has 9% of the market share.

How Pronunciation Is Important In Brand Naming?

Have you ever thought, how pronunciation is important when it comes to robots and brand names? The pronunciation ability of your brand name is important for both humans and robots. If the customers find your brand name hard to catch, the probability of getting the brand name correct by the robots is also less. Pronunciation (link- pronunciation page) is a notable brand name quality that you should know before selecting a brand name.

Good pronunciation ability of a brand name is a good boost for memorizing a brand name. The memorization power of a brand name highly depends on the phonological loop value of a brand name. To consider a brand name as a memorable brand name, the phonological loop value of the brand must be more than 60%. For example, the phonological loop value of Google is 84.6%.

As you can see, all these brand name qualities are interconnected. Here is one more important thing before you leave, do you know most of the internet users use voice search over type and search? Voice search is a trend and according to the strategies, 16% of internet users in the world are completely using voice searching mode. So we can assume in the future these ratings will be increased, and this explains why your brand name should be easy for the robots to pronounce. Design your brand name keeping this in your mind and happy branding!!!