Is Your Brand Name Voice Assistants Friendly?

We are living in a digital age. Our lives are always freshening with the innovative waves of technology. Robots or voice assistants are also one of the revolutionary moves in technology that changed the human lifestyle. But, how does this become important in the brand naming process?

That is what you are going to find out in this article.

What Is The Connection Between Your Brand Name And Voice Assistants?

Voice assistants are the most innovative step in search engines. So instead of type-in search, internet users are more likely to use voice search as it is more easy and quick. Whether your customers use voice search or not, your brand name needs to be voice assistant friendly. It is important to make your brand future-ready!

Why Does Your Brand Name Need To Be Voice Assistant Friendly?

Do you know the benefits of getting a voice assistant/ robot-friendly brand name for your business? According to research in 2020, 128 million people in the US use voice assistants. Not only by smartphones and smart speakers; this technology is used in smart TVs, wearable devices, and vehicles as well. So your brand name needs to be perfect to keep up with the latest technology updates. 

The main qualities of a robot-friendly brand name are, easy to recognize and recall. When a customer’s voice searches for your brand name, or when they go to the correct place, make them feel your brand name is trustworthy.

How To Get A Robot Friendly Brand Name? What To Consider?

Here are some facts you need to know when selecting a robot-friendly brand name.

01. Your Brand Name Needs To Be Distinctive

Be distinctive when you name your business. In other words, get a unique brand name for your business. The less your brand name looks like or sounds like other competitive brand names in the market, search engines can help your customers find you. But if your brand name sounds like your competitors’ brand names, it can cause confusion of which to select, and the user who searched can end up on your competitors’ websites. So being distinctive is very helpful for the voice assistants to function smoothly with your brand name.

02. Avoid Numbers And Special Characters

Do you want your brand name to perform smoothly with voice assistants? Including numbers and special characters can confuse voice assistants. Imagine you are voice searching “Foods @ 24/7”.  “Foods” is easy, but “@” how do you convince the voice assistant to use the mark (@) instead of “at” and 24/7 is even harder to search with voice assistants. If your company has a global reputation with an active user base this is not an issue, but if you are a startup, this matters a lot for your business. So to make your brand name robot-friendly, avoid numbers and special characters.

03. How Pronunciation Is Important In Brand Naming?

Have you ever thought about how pronunciation is important when it comes to robots and brand names? The pronunciation ability of your brand name is important for both humans and robots. If the customers find your brand name hard to catch, the probability of getting the brand name correctly by the robots is also less. Pronunciation is a notable brand name quality that you have to consider before selecting a brand name.

Good pronunciation ability of a brand name is a good boost for memorizing a brand name. The memorization power of a brand name highly depends on the phonological loop value of a brand name. To consider a brand name as a memorable brand name, the phonological loop value of the brand must be more than 60%. For example, the phonological loop value of Google is 84.6%.

Voice search is now a trend. According to the studies, 16% of internet users in the world are using voice searching mode. So we can assume these ratings will increase. That explains why your brand name should be easy for the robots to understand. Design your brand name while keeping this in your mind!!!

04. Avoid Awkward Letter Combinations

Uniqueness is a must need quality in your business name. It is not a bad idea to try misspellings and modifications to come up with a unique brand name. But you have to be careful not to make it awkwardly unique. It will only confuse both your customers and voice assistance. So, it will be helpful to retain and attract customers.

05. Be Careful With Possible Multiple Pronunciations

Multiple pronunciations are another dead end you have to worry about. Some letters can make customers confused about how to correctly pronounce your brand. As an example, the letter ‘y’ is pronounced differently in some languages. The brand name skype is pronounced as ‘skyp’ in English but ‘skypee’ in some parts of Europe.

06. Common Words And Keywords

Using common words in a brand name is very risky when it comes to upgrading your business online. A common word or keyword in a brand name makes it difficult for the customers to identify your business space on the internet. There can be millions of things using the common word keyword that you have used in your brand name. So this consumes your customers’ time and lacks their trust towards your brand name. Get a unique brand name so voice assistants can recognize your brand name fast and satisfy your customers!!!

Why are Virtual Assistant Friendly Brand Names Good?

Virtual assistants use advanced artificial intelligence to process. Which is created by human beings and works according to the data given to them by the human beings. So we can come to a conclusion that if they can pronounce a word or spell a word without any difficulty being a machine, a human can definitely pronounce and spell those words easily.

When choosing a brand name you have to consider the qualities of the brand name including the Pronounceability of the name because people tend to seek simple names and avoid complex names. So if the brand name of your choice is pronounceable for a virtual assistant, humans also can pronounce it easily. In other words, virtual assistant-friendly brand names are good because they are human-friendly names too.