Can Robots Pronounce Your Brand Name Easily?
We are living in a digital age. Our lives are always freshening with the innovative waves of technology. Robots, or usually known as voice assistants, are also one of the revolutionary moves in technology that changed the human lifestyle. But, how does this become important in the brand naming process?
That is what you are going to find out in this article.
What Are Robots Or Voice Assistants?
A Voice assistant or a robot is software that understands human voice and interacts accordingly. Google Assistant, Apple’s Siri, Microsoft’s Cortana, and Samsung’s Bixby are some popular voice assistants. These assistants help you with your daily tasks such as emails, texts, calls, reminders, and many more with voice commands. This is a commonly used technology nowadays in society.
What Are The Different Types Of Voice Assistants?
There are many types of voice assistant software on smartphones and IOTs (internet on things) with minor differences from each other. These virtual assistants are active in our lives through our smartphones and various other equipment. The popular voice assistants in smartphones and IOTs are Apple’s Siri, Google’s Assistant, and Amazon’s Alexa. Siri is the most popular assistant used by the majority.
- Intelligent personal assistant
- Automated personal assistants
- Smart assistant
- Virtual digital assistant
- Voice assistant
According to the latest information on the Virtual Assistant Market Analysis from Future source, Siri holds 35% of the market, becoming the most used voice assistant in the world. Microsoft’s Cortana has 22% of the market share, making it the second on the list. The third most popular virtual assistant is Google Assistant, which has 9% of the market share.
How Pronunciation Is Important In Brand Naming?
Have you ever thought about how pronunciation is important when it comes to robots and brand names? The pronunciation ability of your brand name is important for both humans and robots. If the customers find your brand name hard to catch, the probability of getting the brand name correctly by the robots is also less. Pronunciation is a notable brand name quality that you have to consider before selecting a brand name.
Good pronunciation ability of a brand name is a good boost for memorizing a brand name. The memorization power of a brand name highly depends on the phonological loop value of a brand name. To consider a brand name as a memorable brand name, the phonological loop value of the brand must be more than 60%. For example, the phonological loop value of Google is 84.6%.
As you can see, all these brand name qualities are interconnected. Here is one more important thing before you leave, do you know many internet users use voice search over type and search? Voice search is a trend, and according to the studies, 16% of internet users in the world are using voice searching mode. So we can assume these ratings will increase. That explains why your brand name should be easy for the robots to understand. Design your brand name while keeping this in your mind!!!
Avoid Awkward Letter Combinations
Uniqueness is a must need quality in your business name. It is not a bad idea to try misspellings and modifications to come up with a unique brand name. But you have to be careful not to make it awkwardly unique. It will only confuse both your customers and voice assistance. So, it will be helpful to retain and attract customers.
Be Careful With Possible Multiple Pronunciations
Multiple pronunciations is another dead end you have to worry about. Some letters can make customers confused about how to correctly pronounce your brand. As an example, the letter ‘y’ is pronounced differently in some languages. The brand name skype is pronounced as ‘skyp’ in English but ‘skypee’ in some parts of Europe.