Why Your Brand Name Should Be Easy To Spell And Write?

We are living in a world that dominated by brand names. Starting a business means adding another brand name to the market in the business view. Whatever the product or service you offer you have to give a name for it. The brand name becomes the face of your business. Whatever the business category you  belong or the product or service you offer there is a huge competition in the market for it. To surpass your competitors, you need a distinctive, errorless brand name. In order to do that, your brand name needs to be easy to spell and write.                                                  

Therefore, choose a brand name that is easy to Spell and Write.

Why Do We Need You To Consider These Factors So Much In Your Brand Name?

When your customer is satisfied with your product or service, they usually introduce your brand name to his / her friends, colleagues, relatives. He recommends your brand name with a post on social media. In the brand naming field we call this “the word of mouth quality” of your brand name. Maybe you have done it for other brand names. This is normal behavior of a customer when he is satisfied with the business. But it is a free, natural and true promotion you can get for your business and it is very powerful. So if your brand name is easy to spell and write, this process flows smoothly and successfully. But what if they find your brand name difficult to spell and write? Then this process will never happen. So make sure your brand name is easy to spell and write, you can check this from our free brand name idea evaluation tool. 

Why You Should Get An Easy Spell And Write Brand Name?

Here are the reasons why you should avoid brand names with poor spelling and writing abilities. These are the disadvantages you will have to experience if you do not select an easy spell and write brand name for your business/ company.

1. Customers will not get any awareness of your brand name

If your brand name is complicated, your brand name quickly slips from the memory of your target audience. Brands like Apple or Nike use simple names and their consumer awareness is higher. Do not confuse your customers with complex brand names as it will never bring their attention to your business.

2. Very hard to expand your business capacity

The ability to introduce new products to the market under your brand name becomes less possible when your brand name is too complicated to spell and write.

3. Very hard building a loyal customer base for your business

Customer loyalty is basically depending on consumer awareness. When consumer awareness is increasing, customer loyalty increases accordingly. When you fail to give your business mission to your customers, with creativity and a simpler manner, you will face these kinds of problems.

4. Poor sales performance

The brand name is the very first detail a customer gets about your business. So your brand name should be errorless, easy to pronounce, easy to memorise, easy to spell and write in order to grab the customer to your business. If your brand name is weak, you will lose the customer and you will probably lose the sales.

What Makes A Brand Name Easily Write And Spell?

1. Keep It Simple

Select a brand name that is short and simple. Do not use complicated letter combinations which makes it difficult for the customer to recall, write or spell. For example, Apple, Google, Rolex, these brand names are short, simple yet the giants in their own industries.

2. See If You Can Say Your Brand Out Loud

If you can say your brand name out loud flawlessly and if it just sounds what you wanted it to sound, you got a brand name that is easy to spell. Try this with others and see how they spell it for the first time. If they mispronounce it, it is better to move for another choice.

3. Do Not Include Any Numbers Or Special Characters In Your Brand Name

This is a very important fact. Numbers and special characters in a brand name are not gonna end very well for a business. The possibility of mispronouncing or misspelling your brand name by your customer is very high with numbers and special characters. Simply, it confuses your customers. Assume your brand name is “Coffee 90”  and one of your customers wants to recommend your business to his friend but they confuse whether it is Coffee 90? Or Coffee ninety? Think you got the point. So why put your business such a risk?

4. Careful With Including Foreign Words In Your Brand Name

Including words from foreign languages makes your brand name catchy. But you have to be careful because the pronunciation patterns of a word in several languages can generate several results. it can also cause writing issues. If the customers miss spelling your brand name, it will build a poor brand reputation for your business.

5. Check The Vocabulary Score Of Your Brand Name

The Vocabulary score of your brand name defines how pronunciation friendly your brand name is for humans. If a brand name is easy to pronounce, it makes it easier to spell. If the vocabulary score of your brand name is more than 6 it is easy to pronounce but if the score is more than 8 it means the brand name is super easy to pronounce. So vocabulary score is very important to find an easy spelling brand name.

6. Test Your Brand Name

Before getting your brand name registered, test your brand name ideas with a sample customer audience. Check whether the brand name is easy to spell and write for them or difficult to spell and write. If the results are positive, you can move and register your brand name!!!

How Brinso Evaluate The Spell And Write Ability Of A Brand Name?

  • When evaluating this factor, we have highly considered how easy a brand name can be spelled and written when they hear it for the first time without seeing it. A brand name that can be spelled and written easily without any difficulty will be easy to pronounce and memorize too. All these qualities are combined together.
  • These factors were considered when evaluating brand name ideas under spell & write.
  • Consider the letters with the same pronunciation which can confuse the users. Such as C and K, Si and Ti, V and W.
  • Pronunciation patterns like cy, xy, zy are not recommended.
  • Consider that letters can be silent.

 Ex: Hour, Psychology 

  • Spell & write is an important factor in the brand name idea evaluation as to when the users search for you with the wrong spellings the search results will take them to a wrong path. That will be the main reason users move for an alternative because time is really important to everyone.

The Real-life Examples For Complicated Brand Names

  1. Givenchy
  2. Comme des Garcons
  3. Saucony
  4. Chevrolet
  5. Louis Vuitton

Super Brand Names With Easy Spelling And Writing

Here are some super brand names that exist in the market that make zero spelling or writing mistakes. 

    1. Visa
    2. Google
    3. Prada
    4. Youtube
    5. Armani
    6. Subway
    7. Apple
    8. Nestle
    9. Twitter
    10. Facebook