Make Sure That Your Brand Name Easy To Write & Spell..

The brand name is the representative of any product, service, or organization. Brand name plays a major role in marketing your product or service. Your customers interact with your brand name more than they interact with your product or service. If your brand name is easy to spell and write the process of interacting with your target customer goes smoothly. You can know more about why your brand name needs to be easy to spell and write in this article. Scroll on!!!

When your customer is satisfied with your product or service, they usually introduce your brand name to his / her friends, colleagues, relatives. He recommends your brand name with a post on social media. In the brand naming field we call this “the word of mouth quality” of your brand name. Maybe you have done it for other brand names. This is normal behavior of a customer when he is satisfied with the business. But it is a free, natural and true promotion you can get for your business and it is very powerful. So if your brand name is easy to spell and write, this process flows smoothly and successfully. But what if they find your brand name difficult to spell and write? Then this process will never happen. So make sure your brand name is easy to spell and write, you can check this from our free brand name idea evaluation tool. 

Here are the reasons why you should avoid brand names with poor spelling and writing abilities. These are the disadvantages you will have to experience if you do not select an easy spell and write brand name for your business/ company.

Getting a brand name with spelling and writing issues is always a risk for your business, especially in its starting stage. When a brand name is hard to spell and write, it becomes more difficult to memorize. When customers find your brand name difficult to memorize, they usually move for another better brand name. So avoiding spelling and writing difficulties in your brand name will make your customers attached to your brand name.

If your brand name is complicated, your brand name quickly slips from the memory of your target audience. Brands like Apple or Nike use simple names and their consumer awareness is higher. Do not confuse your customers with complex brand names as it will never bring their attention to your business.

The ability to introduce new products to the market under your brand name becomes less possible when your brand name is too complicated to spell and write.

Customer loyalty is basically depending on consumer awareness. When consumer awareness is increasing, customer loyalty increases accordingly. When you fail to give your business mission to your customers, with creativity and a simpler manner, you will face these kinds of problems.

The brand name is the very first detail a customer gets about your business. So your brand name should be errorless, easy to pronounce, easy to memorize, easy to spell and write in order to grab the customer to your business. If your brand name is weak, you will lose the customer and you will probably lose the sales.

When your brand name has spelling and writing confusions, your customers won’t be attracted to it as you planned. Which makes your brand name less competitive. The quality of spelling and writing is a must when you are dealing with customers. To stand out from the competition, select a brand name that is easy to spell and write.

It is human nature to evade difficult things. So when it comes to brand names if they see a name that is hard to spell, they will definitely strike away that and look for another option. For a brand, this is not something that it can afford. So it is wise if you could select a brand name that is easy to spell and write within a few seconds without facing any difficulty.

Select a brand name that is short and simple. Do not use complicated letter combinations which makes it difficult for the customer to recall, write or spell. For example, Apple, Google, Rolex, these brand names are short, simple yet the giants in their own industries.

If you can say your brand name out loud flawlessly and if it just sounds what you wanted it to sound, you got a brand name that is easy to spell. Try this with others and see how they spell it for the first time. If they mispronounce it, it is better to move for another choice.

This is a very important fact. Numbers and special characters in a brand name are not gonna end very well for a business. The possibility of mispronouncing or misspelling your brand name by your customer is very high with numbers and special characters. Simply, it confuses your customers. Assume your brand name is “Coffee 90”  and one of your customers wants to recommend your business to his friend but they confuse whether it is Coffee 90? Or Coffee ninety? Think you got the point. So why put your business such a risk?

Including words from foreign languages makes your brand name catchy. But you have to be careful because the pronunciation patterns of a word in several languages can generate several results. it can also cause writing issues. If the customers miss spelling your brand name, it will build a poor brand reputation for your business.

The Vocabulary score of your brand name defines how pronunciation friendly your brand name is for humans. If a brand name is easy to pronounce, it makes it easier to spell. If the vocabulary score of your brand name is more than 6 it is easy to pronounce but if the score is more than 8 it means the brand name is super easy to pronounce. So vocabulary score is very important to find an easy spelling brand name.

Before getting your brand name registered, test your brand name ideas with a sample customer audience. Check whether the brand name is easy to spell and write for them or difficult to spell and write. If the results are positive, you can move and register your brand name!!!

We always recommend unique brand names. Unique brand name is the key for almost everything. But some misunderstand being unique with being complicated. In the means of getting a unique brand name, they use difficult pronunciation patterns and complex word combinations in their brand names. But remember this only makes your brand name difficult to spell and write. Unique means you introduce a new word to the society, customer. Usually it takes a short amount of time for the customer to adjust with the word, but if your brand name is too complicated, they will never adjust to your brand name. So be mindful to get a “unique” yet “easy to spell and write” brand name for example, Google, Nike, Toyota.