Is Your Brand Name Easy To Write And Spell?
Brand name is the representative of any product, service or organization. Brand name plays a major role in marketing your product or service. Your customers interact with your brand name more than they interact with your product or service. If your brand name is easy to spell and write the process of interacting with your target customer goes smoothly. You can know more about why your brand name needs to be easy to spell and write in this article. Scroll on!!!
How Is It Important For Your Business???
When your customer is satisfied with your product or service, they usually introduce your brand name to his / her friends, colleagues, relatives. He recommends your brand name with a post on social media. In the brand naming field we call this “the word of mouth quality” of your brand name. Maybe you have done it for other brand names. This is normal behavior of a customer when he is satisfied with the business. But it is a free, natural and true promotion you can get for your business and it is very powerful. So if your brand name is easy to spell and write, this process flows smoothly and successfully. But what if they find your brand name difficult to spell and write? Then this process will never happen. So make sure your brand name is easy to spell and write, you can check this from our free brand name idea evaluation tool.
What Happens If Your Brand Name Is Difficult To Spell And Write?
Here are the reasons why you should avoid brand names with poor spelling and writing abilities. These are the disadvantages you will have to experience if you do not select an easy spell and write brand name for your business/ company.
1. Makes it difficult to memorize your brand name
Getting a brand name with spelling and writing issues is always a risk for your business, especially in its starting stage. When a brand name is hard to spell and write, it becomes more difficult to memorize. When customers find your brand name difficult to memorize, they usually move for another better brand name. So avoiding spelling and writing difficulties in your brand name will make your customers attached to your brand name.
2. Customers will not get any awareness of your brand name
If your brand name is complicated, your brand name quickly slips from the memory of your target audience. Brands like Apple or Nike use simple names and their consumer awareness is higher. Do not confuse your customers with complex brand names as it will never bring their attention to your business.
3. Very hard to expand your business capacity
The ability to introduce new products to the market under your brand name becomes less possible when your brand name is too complicated to spell and write.
4. Very hard building a loyal customer base for your business
Customer loyalty is basically depending on consumer awareness. When consumer awareness is increasing, customer loyalty increases accordingly. When you fail to give your business mission to your customers, with creativity and a simpler manner, you will face these kinds of problems.
5. Poor sales performance
The brand name is the very first detail a customer gets about your business. So your brand name should be errorless, easy to pronounce, easy to memorise, easy to spell and write in order to grab the customer to your business. If your brand name is weak, you will lose the customer and you will probably lose the sales.
What Makes A Brand Name Easy To Write And Spell?
1. Keep It Simple
Select a brand name that is short and simple. Do not use complicated letter combinations which makes it difficult for the customer to recall, write or spell. For example, Apple, Google, Rolex, these brand names are short, simple yet the giants in their own industries.
2. See If You Can Say Your Brand Out Loud
If you can say your brand name out loud flawlessly and if it just sounds what you wanted it to sound, you got a brand name that is easy to spell. Try this with others and see how they spell it for the first time. If they mispronounce it, it is better to move for another choice.
3. Do Not Include Any Numbers Or Special Characters In Your Brand Name
This is a very important fact. Numbers and special characters in a brand name are not gonna end very well for a business. The possibility of mispronouncing or misspelling your brand name by your customer is very high with numbers and special characters. Simply, it confuses your customers. Assume your brand name is “Coffee 90” and one of your customers wants to recommend your business to his friend but they confuse whether it is Coffee 90? Or Coffee ninety? Think you got the point. So why put your business such a risk?
4. Careful With Including Foreign Words In Your Brand Name
Including words from foreign languages makes your brand name catchy. But you have to be careful because the pronunciation patterns of a word in several languages can generate several results. it can also cause writing issues. If the customers miss spelling your brand name, it will build a poor brand reputation for your business.
5. Check The Vocabulary Score Of Your Brand Name
The Vocabulary score of your brand name defines how pronunciation friendly your brand name is for humans. If a brand name is easy to pronounce, it makes it easier to spell. If the vocabulary score of your brand name is more than 6 it is easy to pronounce but if the score is more than 8 it means the brand name is super easy to pronounce. So vocabulary score is very important to find an easy spelling brand name.
6. Test Your Brand Name
Before getting your brand name registered, test your brand name ideas with a sample customer audience. Check whether the brand name is easy to spell and write for them or difficult to spell and write. If the results are positive, you can move and register your brand name!!!
7. Careful When Using Unique Brand Name
We always recommend unique brand names. Unique brand name is the key for almost everything. But some misunderstand being unique with being complicated. In the means of getting a unique brand name, they use difficult pronunciation patterns and complex word combinations in their brand names. But remember this only makes your brand name difficult to spell and write. Unique means you introduce a new word to the society, customer. Usually it takes a short amount of time for the customer to adjust with the word, but if your brand name is too complicated, they will never adjust to your brand name. So be mindful to get a “unique” yet “easy to spell and write” brand name for example, Google, Nike, Toyota.
How Brinso Evaluate The Spell And Write Ability Of A Brand Name?
- When evaluating this factor, we have highly considered how easy a brand name can be spelled and written when they hear it for the first time without seeing it. A brand name that can be spelled and written easily without any difficulty will be easy to pronounce and memorize too. All these qualities are combined together.
- These factors were considered when evaluating brand name ideas under spell & write.
- Consider the letters with the same pronunciation which can confuse the users. Such as C and K, Si and Ti, V and W.
- Pronunciation patterns like cy, xy, zy are not recommended.
- Consider that letters can be silent.
Ex: Hour, Psychology
- Spell & write is an important factor in the brand name idea evaluation as to when the users search for you with the wrong spellings the search results will take them to a wrong path. That will be the main reason users move for an alternative because time is really important to everyone.
The Real-life Examples For Complicated Brand Names
- Comme des Garcons
- Louis Vuitton
Super Brand Names With Easy Spelling And Writing
Here are some super brand names that exist in the market that make zero spelling or writing mistakes.