Does Your Brand Name Have A Universal Name?

Brands are directly dealing with humans. So your brand name should be human enough to be a successful brand name in the world. Brand names make connections with humans.

 The effectiveness of the brand name depends on how powerful the context, the background and the experience the customer builds with your business.

The meaning of the brand name is a very important turning point to your business even though people do not think much about it. Each and every word carries a feeling and that’s why worm and warm generate whole different feelings. The same goes for your brand name.

Giving the customer a meaningful and memorable experience through your brand name is very important!!!

Why Your Brand Name Should Be Universal?

The world becomes smaller with the development of technology and there is a huge competition among the businesses to become a recognizable brand name on the internet, in the market. So a brand name which has a universal meaning is very important and for that, you need a brand name with a positive meaning. The meaning of the brand name is very important because it deals with humans across the continents. 

These three facts are important in making a universal brand name.

  • Authenticity- building trust with your audience is very important in creating a universal brand name. So a positive meaning of the brand name is very important in building trust with the customers.
  • Personal connection- dealing with the actual people is important. So you can be away from the usual branding process and connecting with people will give you a much better idea about how you should shape your brand name.
  • Customer experience- giving a customer an ultimate satisfaction through your brand name is important and it runs from the brand name to your products, sales, marketing and customer services.

How Important Creating A Brand Name With A Positive Meaning?

  1. Improves recognition
  2. Created trust
  3. Supports advertising
  4. Memorable
  5. Generate customers

What Are The Real-life Examples?

Here are some real-life examples of the brands that have a negative meaning in other languages.

  • Pee Cola

This is a very popular soda in Ghana which means “a very popular cola”, but in English, it generates a whole different meaning and this is why you need to think more than twice when you name your business.

  • Lumia

Lumia is a smartphone series from Nokia which seems unique but when translated to Spanish, Lumia is similar to “The prostitute”.

  • Barf

This is a detergent manufactured in Iran which means “snow”. But outside of Iran, it refers to something less new and comfortable which has a negative meaning and negatively affects the business when they are going to expand the business.

Tip: How To Attract More Customers To Your Business Throughout The World?

These are some of the tips many famous brands have followed to attract more customers throughout the world to their businesses and establish their businesses in the market that you can do too.

  1. Showcasing employees(you can reveal the true heroes of your business, the true reason for your business’s success) 
  2. Develop an employee-generated content
  3. Holiday celebration
  4. Social events
  5. Contests
  6. Celebrate Traditions
  7. Office tour

How Can You Find Whether Your Brand Name Has A Negative Meaning In Other Languages?

You can find this in two ways and they are, 

  • You can check from our brand name evaluation tool. This is the easiest method you can find out whether you got the perfect positive brand name or your brand name has a negative meaning in other languages. Plus, it is totally free!!!
  • Another way is you can manually search whether your brand name has a negative meaning or not.