Evaluate your Brand name Idea with AI

Better than the world’s best brand name specialists, and it’s 100% Free

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Why Should You Evaluate Your Brand Name?

Evaluating your brand name is very important because it helps you to understand how good or bad your brand name is before you finalize it. It is the same as inspecting something before you purchase it.

A brand name is an ambassador who takes your business idea to a targeted audience, so this Branding process is a task that needs to be done with a good understanding of the essence of the business and the future of your business depends heavily on the brand name. So having perfect knowledge on how to choose a brand name based on all the brand name qualities is so important!!!

Benefits Of Evaluating Your Brand Name Idea

By evaluating your brand name idea, you can forecast how your desired brand name will be performed in these scenarios.

  • Customer Engagement

You can get an idea about how easily your customers get to know your brand name. Evaluating your brand name before you finalize it may give you an idea of how easy it is to memorize, pronounce, spell, and write it among customers.

  • SEO Support

Having a brand name free from generic words and keywords may give you higher opportunities during your SEO Process. Evaluating your brand name before purchasing may help you find a brand name that is SEO friendly.

  • Difficulties in Expansion

Limiting your brand name into some frame will be an issue when you’re expanding your business. You should always choose a brand name that will match any product and make sure it has no negative connotation.

  • Support from AI and Robots to Find you

As the world is moving from the type in search queries to voice searches, it’s a must to consider how AI personal assistants such as Google Assistant, Siri, Cortana, or Alexa grab your name.

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Create The Perfect Brand Name For Your Business

Large companies succeed in the naming process with great brand name ideas while most of the small companies fail even when there are many options available to generate or choose unique brand names.

You can select the best name for your company or product without common brand name mistakes, when you have the correct knowledge on how to choose a perfect brand name.

Know what Brinso brand name evaluation tool considers when evaluating your brand name so that you can get a professional brand name for your business or a startup.



Pronunciation is a core factor that affects the simplicity of a brand name. A brand name should be easy to pronounce without any hesitation. If your brand name can be pronounced easily the possibility of remembering the brand name is very high.

Brinso brand name evaluation tool considers following factors to evaluate the pronunciation of a brand name.

  • Vowel placements of the brand name 
  • The most used English letters and letter combinations
  • English letters and letter combinations that are difficult to pronounce
  •  Brand names that are easy to pronounce and their naming methods (Nike, Google, Amazon) 
  • Brand names that are difficult to pronounce and their naming methods (Analtech, Sam & Ella’s Chicken Palace)

If you’re evaluating a brand name of a successful brand such as Google, Zara, Nike, you can see the value of the  marks they got for the pronunciation value. It’s because they know how important it is to use a brand name which is easily pronounceable.



The survival of a company or a startup will be based on the memorization power of the brand name. It is the key element to represent your identity to the world. Make your brand name a strong one which can be memorized at the first sight.

Under this factor, we have highly considered the usage and importance of the Phonological loop when evaluating the memorization of a brand name. The phonological loop directly connects with the memorization value of a brand name. Based on the scientific theory once a sound or a word gets into the brain of a human it will bounce only for five seconds. Within these five seconds, the mind will make a decision to remember it or not. Make sure to choose a unique brand name that will stick on a user’s mind longer than that. 

We have highly considered the vocabulary patterns used by native English speakers in the world to evaluate the phonological loop value of a brand name. 

Take a look at the brand name examples below.

Ex -: 

  • Words like Ko, Kate, Lot, Visa, Google can be memorized easily.
  • Words like Jswt, Kyzx are difficult to memorize.

Currently, Brinso brand name evaluation works perfectly in English and other European languages.

Spell & Write

Spell & write

A brand name should always be easy to spell and write without any confusion or mistakes when users hear it for the first time. Confusion or mistakes with the spellings will make the users search you in the wrong way.

When evaluating this factor, we have highly considered how easy a brand name can be spelled and written when they hear it for the first time without seeing it. A brand name that can be spelled and written easily without any difficulty will be easy to pronounce and memorize too. All these qualities are combined together.

These factors were considered when evaluating brand name ideas under spell & write.

  • Consider the letters with the same pronunciation which can confuse the users such as C and K, Si and Ti, V and W.
  • Pronunciation patterns like cy, xy, zy are not recommended.
  • Consider that letters can be silent like Hour, Psychology 

Spell & write is an important factor in the brand name idea evaluation as when the users search for you with the wrong spellings the search results will take them to a wrong path. That will be the main reason users move for an alternative because time is really important to everyone.

Avoiding Generic Words

Avoiding Generic Words

Avoiding generic words in your brand name is one of the most important brand name qualities as having generic words in the brand name will make you lose many opportunities. Even Google suggests avoiding brand names with generic words or partial generic words.

Most of the popular companies made a decision to rebrand their name to avoid this mistake. Evaluating the brand names of these companies will give you an idea of how to choose a brandable brand name for your startup.

These are the most famous brand name examples on this.

  • Kentucky Fried Chicken – KFC
  • PC’s Limited – Dell
  • Blue Ribbon Sports – Nike

Companies like Apple came up with generic words because of the huge capital they had to spend on the marketing activities and also during that period of time there were fewer competitors almost in all the industries.

Using a generic word in your brand name is completely ok if you have a big capital to market your brand name. If you are willing to spend millions and millions on the marketing process you can include a generic word.

When evaluating brand names, Brinso uses a simple rule of thumb.

  • The human brain can remember generic word combinations easily, but it cannot be detected by correlation of words with your brands. Words like “Love birds”, “We Sell something” can be remembered easily, but users cannot correlate them with brand names.

Also, using generic words in the brand name could lead to issues with the brand name copyright. Therefore, it’s recommended to avoid generic words in your brand name.

Numbers and Special Characters

Numbers and Special characters

A brand name should not consist of numbers or special characters unless you are targeting Chinese, Japanese or Korean markets.

Having numbers or special characters in your brand name will make your brand name difficult to remember and pronounce while making it hard to grab by someone at first sight. Therefore, when evaluating a brand name, Brinso looks for the existence of any number or special character in your brand name.

  • Under this factor, we highly consider and detect if there are any numbers and special characters in it. 

To not to confuse users or search engines it’s a good idea to avoid numbers and special characters in your brand name as it’s a brand name quality you should consider.

Character Count

Character count

Character count is a very important brand name quality because it directly affects the memorization and pronounceable value of a brand name. The ideal character count of a brand name should be always limited to four, five or six characters.

Let’s take a look at the brand names of most popular companies in the world as an example.

Google     – 6 characters
Yahoo      – 5 characters
Apple       – 5 characters
Amazon   – 6 characters

This is how Brinso evaluates character count of a brand name.

  • A brand name that has less than four characters less catchy.
  • Brand names that have more than eight characters have less memorization and pronounceable value. 
  • Brand names with seven to eight characters are good but not recommended. It would be better if you can go for a less character count brand name.

We highly recommend choosing a brand name with 4 – 6 characters as it’s the ideal length for a professional brand name.

Meanings in Other Languages

Meanings in other languages

A brand name should always bring a positive aspect to society. If the brand name simplifies a negative factor it will bring a bad impression about your company. 

This mistake happens mostly when establishing your brand name in the international market. When you are choosing a brand name make sure that it does not have any negative connotations in other languages too.

One of the famous examples happened to the soft drink 7up. When they wanted to expand their business into China, they were not aware that the meaning of 7up is death through drinking in Shanghai.

When evaluating a brand name idea for this factor, we have considered most of the dictionary words to make sure there are no negative meanings in it.

Can a Robot Spell your Brand Name


Make sure that your brand name can be easily pronounced and spelled by robots like Siri, Cortana, and Alexa.

When you choose a name try to evaluate the brand name idea with these robots. If the robot gets the brand name correctly then we can make sure that even the humans can grab it soon but if the robots failed to catch it up that means even humans can make mistakes when pronouncing and memorizing your brand name.

To measure this factor, Brinso evaluates your brand name with language processing algorithms used in latest AI platforms.

How Important is the Phonological Loop and .com Domain Extension for your Business?

Apart from the factors we’ve discussed, there are two main qualities that you should consider when naming your business. Those are the phonological loop value and the possession of the .com domain extension for your brand name.

Phonological loop value represents two of the most important brand name qualities which are memorization and the pronunciation of a brand name while .com domain extension refers to the trustworthiness of your brand among users.

Considering these two factors and the price of brand names, we have listed out best brand name marketplaces.


Remember, “It’s about making a brand name that’s hard to forget

There are few things to consider when choosing a perfect brand name for your business.

  • Brinso evaluation tool value should be 80% or greater
  • .com domain availability for exact brand name
  • 80% or higher Phonological loop value

Apart from these it’s better to have an understanding of the most important things when naming your business or startup. Take a look at these articles to get proper knowledge on some confusing facts and myths.

How to Choose a Startup Name
Best Domain Extension for a Startup
Missed .com for your Brand Name

Choosing a brand name under these factors will lead your business to the highest level with a great boost