Best And Worst Brand Names In Sports Industry

Here are the best brand names for the Sports industry highly recommended by Brinso brand name consultants. We have considered all the brand name qualities and listed them out for you. These brand names suitable for all the sporting related industries such as Sporting wear, Sporting equipment, sporting clubs, and Sporting energy beverage and foods too.

We have listed the best brand names as well as the worst brand names in the sporting industry. You also can find best-unused brand names for your startup and also worst unused brand names you should avoid buying for your startup

Best 10 Brand name examples

01. Nike

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The meaning of this brand name is “Greek goddess of victory”. Goddess is someone who is getting admired most for the victory. They wanted to give the same intention and feeling to users with the brand name.

This brand name is super easy to memorize and pronounce. The vocabulary score of this brand name is 9.35. Being a single word brand name and having no number and special characters made it be so simple. Nike is unique with its .com domain extension. 

The previous name of Nike was “Blue Ribbon Sports”. With the unprofessionalism and with the limitation the brand name had they took a decision to rebrand themself. When they rebranded the old name they made sure not to repeat the mistakes they did in the previous brand name.

02. Adidas

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This company can be named as the second-largest sports company in Europe. The memorization and pronounceable value of this brand name is 6.2. Having no generic words and keywords in the brand name helped the company not to lose its opportunities. As they own the .com domain extension it made them stand out of others.

The founder Adolph Dassler’s name made them create this brand name. The founder’s name will be used in a brand name only if he/she wants to build personal branding. So they changed the founder’s name into a creative way to name the business. Adolph became Adi and Dassler became Das. Some say that the brand name Adidas came from the phrase All Day I Dream About Sports.

Whatever the method they use, the final outcome of the brand name was just perfect.

03. Puma

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The founder of Puma is the brother of Adidas’ founder. Earlier they worked together under the name of “Dassler Brothers Shoe Factory”.

The memorization and pronounceable value of this brand name is very high. Even though it is a generic word they succeeded in the process of marketing with the huge capital they had. Puma has a clear brand name history and it is unique with the .com domain extension. Even robots can easily spell and write the brand name during interactions with humans.

The previous name of Puma was Ruda. The name Ruda was created from the founder's name. Rudolf Dassler turned into Ruda. Anyways both the brand names were perfect.

04. FILA

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The vocabulary score of this brand name is 9.3. The vocabulary score represents how easy it is to memorize and pronounce the brand name. Fila has no negative connotation and it does not imitate any other popular brands. Fila has a clear brand name history and no keywords in the brand name.

FILA got its name because it was the family name of the founders, Ettore and Giansevero Fila. The method of using family name to the brand name is done by the entrepreneurs who want to build the personal branding of them. This method is highly recommended only for celebrities and popular characters in the world.

05. Reebok

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The vocabulary score says how easy it is to memorize and pronounce a brand name. The vocabulary score of Reebok is 8.43. Brand names in this score range categorized as super brand names. Reebok has no keywords or generic words with it and also it doesn’t imitate any popular brands. As Reebok has no numbers and special characters it is more simple to spell and write.

The meaning Reebok created with the word Rhebok. The meaning of Rhebok is the local name for a species of antelope. It came from the SouthAfrican dictionary.

With less memorization and pronounceable value, the brand name Rhebok had they rebranded the name into Reebok.

06. ASICS

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The vocabulary score of this brand name is 6.01. It does not consist of any keywords or generic words with it. ASICS does not imitate any other popular brands and it is unique with the .com domain extension. ASICS has no negative connotations and It has perfect character count.

The Previous name of this company was ONITSUKA Shokai then later they took off the word shokai and named the company as ONITSUKA Co. Ltd. As this is a Japanese manufacturing company they used to name using Japanese words with the decision of taking the products into the international market and the less memorization and the pronounceable value they had they rebranded the name as ASICS.

07. Diadora

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The vocabulary score of this brand name is 6.33. The scores simplify that this brand name is easy to memorize and pronounce. This brand name has no negative meanings and it is unique with the .com domain extension. Diadora has no keywords and generic words and it can be spelled and written easily by robots too.

The meaning of this brand name came out of a mistake word. It came from the name that the Greeks have given to the Dalmatian town of Zadar. Originally the town was called “de Ladera" or "Zadar”. When they copy this from Dalmatian to Latin, it is mistakenly translated as Diadora.

08. Skechers

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This is a company among the pioneers of sports footwear manufacturing. Robert Greenberg launched the brand in 1992 and now serves in more than 3550 locations. 

The vocabulary score of this brand name is 8.03. This score simplifies that this brand name can be easily spelled and written. Having no negative connotation made them easy when establishing the international market. This brand name has its own identity and does not imitate any other popular brands too.

09. Gatorade

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Gatorade is a famous brand that provides sports-themed beverages. The memorization and pronounceable value of this brand name is 6.47. This brand has no negative connotation and it is unique with the .com domain extension. Gatorade doesn’t imitate any other popular brands and it is simple without numbers and special characters.

The word Gator-Aid inspired to name this business as Gatorade. Initially, they wanted to name this as "Gator-Aid" but later they settled on the brand name Gatorade. It is a good decision they made because of Gator-Aid, not a professional brand name.

10. Lacoste

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Lacoste is also another popular brand in the field of sports. The memorization and pronounceable value of this brand name is 6.32. This brand name does not imitate any other popular brands and is unique by owning the .com domain extension. Lacoste has no keywords in it and it does not imitate any other popular brands.

Lacoste got its name from the founder René Lacoste. This naming method is highly recommended only for popular celebrities in the world who want to build their personal branding.

Worst 10 Brand name examples

01. deluxsports.com

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Deluxsports is a company who is engaged in the marketing and distribution of Global Sports and fitness brands in some fields of sports.

The vocabulary score of this brand name is 2.04. This score simplifies the memorization and pronounceable value of a brand name. Having keywords in the brand name will affect your SEO process negatively and it has exceeded the ideal character count a brand name should have. One of the Good qualities of a brandable brand name is that it should be a single word one. With all these mistakes we can not recommend this as a good brand name.

02. airborneathletics.com

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This company is engaged in designing, manufacturing, selling and servicing Dr. Dish basketball shooting machines and other sports training equipment.

The vocabulary score does not give a value for this brand name because of the unprofessionalism it has. The ideal character count of a brandable brand name is four, five or six brand names that exceed 8 characters are not recommended because those brand names have less memorization value. Another mistake which they have done is they have included a keyword in it. Having a keyword in your brand name will lose many opportunities for you.

99% of commercial companies are using .com as their domain extension but this brand name owns .net domain extension. Using .net is mostly owned by networking companies.

03. gilsonsnow.com

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The ideal character count of a brandable brand name should be limited to four to six characters. Brand names that have more than 8 characters are strictly not recommended because it has less memorization value. Single-word brand names are always perfect. Look at the most popular brands in the world. All of them are using single word brand names because it makes the brand name professional. Having generic words in the brand name will take out lots of opportunities from you.

The founder has named the company as a combination of his name and a generic word. The method is highly recommended only for famous people in the world who want to build their personal branding.

04. illegalcivilization.com

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The vocabulary score doesn’t give a value for this brand name because it cannot be recommended as a brand name. A perfect brand name should be limited to a single word and the character count of a brandable brand name should be between four to six characters.

Including a generic word or words is not suitable for a business unless they can spend billions to do the marketing part. A brand name should always be simple so that the users can catch up with your name as soon as they see it. As there are many alternatives they do not give an extra effort to remember your brand.

A brand name should always present a positive meaning to users. A word like illegal is not suitable for a brandable brand name.

05. k2snowboards.com

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Having numbers or special characters in the brand name makes the brand name less memorization and pronounceable value. Even Robots may make mistakes with the brand name during the interaction with humans. Word of mouth is a powerful factor, consisting of numbers or special characters will affect the marketing value that you will get.

A brand name should always be a single word. Recall all the popular brands. All of them are single-word brand names that are easy to remember and pronounce. The character count of a brandable brand name should be limited to four, five or six characters.

06. maveriklacrosse.com

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Having two words in the brand name brings unprofessionalism to the brand name. A good brand name should be limited to a single word with four, five or six characters. All these mistakes directly affect the memorization power of the brand name. As there are many alternatives users do not give an extra effort to remember your brand.

07. evoshield.com

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The vocabulary score of this brand name is 4.64. It means that this brand name has less memorization and pronounceable value. The ideal character count of a brand name should be limited to four, five or six characters. Brand names having more than 8 characters are not recommended and single word brand names are perfect.

08. electro-mech.com

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The brand name Electro-Mech is not recommended as a brandable brand name. There are a few factors that they have missed when they are naming the company.

Factors that they have not considered are, it consists of a special character. A brandable brand name will always avoid numbers and special characters when naming the business because including numbers will affect the memorization power of the brand name. The second factor is a brandable brand name should always be a single word one. Single-word brand names have a higher possibility to stick in the mind of users. The third point is that including generic words in your brand name will take out lots of opportunities from you. So you have to make sure not to use generic words with your brand name.

09. bonfireouterwear.com

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Here they are trying to explain what they really do. A professional brand name does not explain what they do through their brand name. They use it to explain it from their slogan or the logo. The memorization value and the pronounceable value of this brand name is very low and it is not recommended as a brand name.

A professional brand name should not include keywords or generic words because it will affect the SEO process and most of the famous companies rebranded their name because of including keywords.

10. globalsportsjobs.com

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The perfect character count of a super brand name should be limited to four, five, or six characters.

A brand name should always be simple and easy to grab at once. If your brand name can not be pronounced and memorized it will affect your business in a negative way. 

But when it comes to this brand name vocabulary score doesn’t even give value. That means globalsportsjobs is a brand name that has poor memorization and pronounceable value.

Available best brand names

01. Niovee

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The meaning of this brand name created from the words Nio and Veer. Nio brings the meaning as guardians of the Buddha standing at the entrance of many Buddhist temples in East Asian Buddhism in the form of frightening wrestler-like statues and Veer means to change direction suddenly. As a combination of both these meanings, Niovee means “Change the direction to be a warrior”. Every sportsman/woman is a warrior in the field who will have to make a sudden decision to go for the victory.

The pronounceable and the memorization value of this brand name is 8.49 which can be defined as a super brand name. This brand name has no negative connotation and it is unique with the .com domain extension. This brand name is a perfect example of a super brand name.

02. Biveky

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A brand name should always be unique and simple. This brand name owns the .com domain and also the vocabulary score of this brand name is 8.7. Biveky is a single word brand name and even robots can be easily spelled and write the brand name during interacting with humans. This brand name does not imitate any other popular brand names and it has an ideal character count.

The meaning of this brand name comes as Bi represents the word bind, tie or fasten (something) tightly together while Veky represents the word Vicky form of victoria, the ancient Roman goddess of victory. Combining these two meanings Biveky represents the phrase “Go for the victory with tightly together as a team”

03. Brecxo

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The vocabulary score of this brand name is 8.34. The vocabulary score shows how easy it is to pronounce and remember a brand name. Any brand having a score of 8 or above can be named as a super brand name. Brecxo does not imitate any other popular brands and is unique with the .com domain extension. It has no numbers or special characters included in the brand name.

Meaning Brecxo is “Go for the success with the crew”. This meaning created as Break-through means an instance of achieving success in a particular sphere or activity, CXO means derived from cox(a coxswain for (a racing boat or crew)).

Working on a team is the key point in sports. Achieving this will be easy when you move up with a team. The team actually represents trust. When the team goes for success helping them is what a business can do. 

04. Bregxi

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This brand name has a perfect character count and it has no negative connotation. The memorization and pronounceable value of this brand name is 8.43. The uniqueness of this brand name comes with the .com domain extension. Brexit has no numbers and special characters with it and it does not imitate any other popular brands.

The meaning of this brand name created with the words Brilliant and Jek. Brilliant means  exceptionally clever or talented jek means  to crowd together tightly (https://en.wiktionary.org/wiki/jek).”The team with clever/ talented tight together and go for the success” is the meaning of Brijek created with the meanings of these words.

05. Brigom

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This brand name was created with the meaning “Having great power to accomplish things you need”. This phrase of meaning is inspired by the words Bright and omnipotent. Omnipotent means having unlimited power/ having great power and influence while bright represents success or accomplishment.

Brigom has no negative meanings in other languages and it’s unique with the .com domain extension. The memorization and pronounceable value of this brand name is 8.45. As this brand name does not consist of numbers and special characters it has become more simple to memorize and pronounce. Having no generic words in the brand name helps them in the process of protecting opportunities.

06. Domtro

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Domtro has an ideal character count that a super brand name should have. Having no negative connotations can expand to the international market. The vocabulary score of this brand name is 8.5. This score shows how easy it is to memorize and pronounce the brand name. This brand name has a clear brand name history and it does not imitate any other popular brands.

The meaning of Domtro created with the words Dominant and Trophy. Dominant represents influential/dominating and the word Trophy represents a commitment.

07. Gapde

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Gapde is a brand name that can be easily memorized and pronounced. The vocabulary score of this brand name is 8.17. Gapde has no keywords and generic words in the brand name. As it has no numbers and special characters even robots can spell and write the brand name super easily during the interaction with humans.

Grapde got its meaning from the words Gap and Debonair. As a combination of these words, Grapde means “There is a huge gap for failure when everything leads to cheerful success”. This meaning made this brand name suitable for the sports field because when all the people help for the success of a game the failure is very far.

08. Baompe

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The meaning of Baompe simplifies as “The hub of dominating the field of sports”. Baasskap (Afrikaans language) represents the word domination and Omphalos represents the word hub.

Baompe has a clear brand name history and also the history of this brand name is very clear. The vocabulary score of this brand name is 8.5. It shows how easy it is to memorize and pronounce this brand name. Baompe does not imitate any other popular brands and owning the .com domain and it made the brand name unique.

09. Mucrol

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The memorization and pronounceable value of this brand name is 8.45. As this brand name has no numbers and special characters it is super easy to spell and write. This brand name has no negative meanings in other languages and also it's free from generic words and keywords. Mucrol is unique with the .com domain extension.

The words Much and Rollick inspired the meaning of this brand name. As a combination of these words the meaning was created as “The best companion to reveal yourself in the field of sports”.

10. Jaxofu

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The meaning of this brand name created with the words Jaxon and Full. Jaxon represents that God has been gracious; has shown favor and Full means containing or holding as much or as many as possible or having no empty space. As a result of combining these words the meaning was created as “A firm with loads of blessings from God”.

The memorization and pronounceable value of this brand name is 8.87 and the brand name has a clear brand name history. Jaxofu has no negative connotation and it doesn’t imitate any other popular brands. Jaxofu does not have any generic words or keywords in it.

Worst available brand names

01. sportssportsman.com

This is a name that is not recommended as a brand name. It has repeated the same two words in the brand name. A professional brand name should only consist of one word. One of the good qualities of a professional brand is that it should not include any keywords or generic words.

Simplicity is the most important factor in a professional brand name. The vocabulary score does not give value because of the unprofessionalism the brand name has when memorizing and pronouncing it.

02. sportsafterburner.com

A perfect brand name should be a one-word brand name. This name has two parts and that is not suitable as a brand name at all. The recommended character count of a brandable brand name is four, five or six. Brand names having more characters than that are highly rejected. The vocabulary score of this brand name is very low and it highly rejects this name as a brand name. Having a generic word in the brand name is not a positive factor. Never try to explain your industry through your brand name.  You can express it by your slogan or the logo.

03. luminaSports.com

The memorization and pronounceable value of this brand name is 2.8. The vocabulary score of a good brand name at least should be above 6. Having a keyword in the brand name will highly affect your SEO process and also including a generic word in the name is a negative factor. This brand name has exceeded the ideal character count a brand name should have and also having two words in the brand name has added less memorization pronounceable value for this brand name.

04. pinetreesports.com

This brand is so unprofessional. This brand name is unprofessional because It consists of more than a single word, having generic words and keyword and has exceeded the ideal character count of a brand name. Having more than one word will add less value for the memorization and pronunciation of your brand name and including keywords and generic words will affect the SEO process of your brand name and it will lose many opportunities from your company. The ideal character count of a brandable brand name is four, five or six. This brand name has exceeded the ideal character count of a brandable brand name.

05. sport-sa.com

Including numbers and special characters in the brand name does not make a brand name professional and it highly affects the memorization and pronounceable value of the brand name. The vocabulary score does not give a value for this brand name because of the unprofessionalism the brand name has. Having keywords in the brand name highly affects the SEO process of the brand name. This is a brand name that cannot be recommended.

06. sixthManSports.com

As this brand name is very hard to pronounce and memorize the vocabulary score does not give a value for this brand name. Including a generic word or keyword is not suitable for a perfect brand name because it makes the company lose many opportunities. The ideal character count of a brandable brand name should be limited only to four, five or six characters. As this brand has more than 8 characters it is difficult to memorize and pronounce.

07. synergistsports.com

The vocabulary score does not count a score for this brand because of the unprofessionalism it has. A single word brand names are always perfect. Having more than one word in the brand name adds less memorization and pronounceable value for the brand name. This brand name has exceeded the ideal character count of a brandable brand name. Generic words in the brand name will make you lose many opportunities. Make sure to consider brand name qualities before you name your business.

08.sports01cheapshot.com

Having numbers in the brand name will make your brand name difficult to memorize and pronounce. It will highly affect when it comes to the work of mouth marketing part. A brand name will be perfect only if it is a single word brand having more than one word in the brand affect simplicity. Keywords in the brand name will directly affect the SEO process of the business. Make sure to avoid brand name mistakes when naming your business.

09.sports1porium.com

The vocabulary score does not calculate a value for this brand name because it has very little memorization and pronounceable value and it consists of a number in it. This brand name has exceeded the ideal character count of a brandable brand name. Keywords will affect the SEO process of the brand name. You should always make sure to choose the best brand name based on the brand name qualities.

10. slingshotsports.net

Including generic words and keywords in the brand name will always be a loss for you because it will make you lose many opportunities. As this brand name has three words we cannot accept this as a brandable brand name. The uniqueness of a brand name depends on the ownership of the .com domain extension. Mostly .net is used by networking companies. So owning .net for a commercial startup is not suitable and it will make trust issues with the users. So always make sure that you choose the best by considering all the brand name qualities.