Get The Best Brand Name For Your Retail Store

When naming your retail store make sure to follow the below factors to be perfect with your retail store name.

Factors That Make A Retail Store Name Perfect

Your brand name becomes perfect and error-less if you follow the below-listed factors precisely for your retail store brand name. The following facts are known as brand name qualities. Our brand name consultants highly consider these factors to recommend a particular brand name as a perfect one.

• The uniqueness of a retail store brand name.

As there are thousands of brand names that sound the same in the retail industry, Your brand name should be as original as possible. A unique brand name makes a unique brand identity for your retail store. Always try to come up with a name that is creative. .com domain extension makes your retail store brand name unique and has the power to make you the only legal owner of your retail store brand name. For example, IKEA is a well-known brand name in the retail industry for a unique brand name.

• Easy to memorise.

Your retail store brand name must be easy to memorise to the customer as the competition in the retail market is fierce. The brand names that are easy to memorise can reach a huge customer crowd as the brand name sounds familiar to the customers. To check the memorability of your retail store brand name you can check the phonological value of your brand name. For example, Amazon is a memorable brand name in the retail industry.

• Easy to pronounce.

No matter how your retail store brand name is original if it cannot be pronounced easily. If your retail store brand name cannot be pronounced easily it makes your customers confused and the possibility to forget your brand name is higher. Always think like a customer, it will help you a lot. Walmart is a good example of a retail store brand name that is easy to pronounce.

• Easy to spell and write.

This is also important to get a good retail store brand name. When the customer types your retail store brand name or spells your brand name, it should not confuse them. Your brand name needs to be easy to grab to anyone. For example, Target is a brand name that is easy to spell and write.

• Select a short retail store brand name.

Short brand names are hard to forget. The ideal character count of a brand name is 4 to 6 and it makes the customer memorise it easily. Some brand names are of 7 or 8 characters, but try to limit your brand name within the ideal character count, if you need to get the best out of your retail store brand name. Costco is a good retail store brand name that has an ideal character count.

• Do not imitate an existing retail store brand name.

This is something you highly avoid in naming your retail store. It is more of a rule. Imitating a successful brand name in the retail industry will not make your brand name successful too. Make your brand name as unique as possible. For example, Macy’s and Wendy’s are two brand names in the retail industry that sound the same. It makes both brand names less attractive.

• Avoid generic words in your retail store brand name.

You cannot win your dream customer crowd if your brand name includes generic words in it. Because there can be thousands of retail store brand names using the same generic word that you have used in your brand name. So it will not make your brand name unique and stand out. It will just make your brand name one of the common names in the retail market. For example, GAP is a generic worded retail store brand name.

• Avoid negative connotation in your retail store brand name.

Words become strong with positive meanings. Do not use words that have a negative meaning in your retail store brand name as the customers will reject it.  Alimentation Couche-Tard is a relatable retail store brand name in the retail industry. 

• Avoid numbers and special characters in your retail store brand name.

Most retail store entrepreneurs tend to include numbers for their brand names to convey some nice stories through their brand names. It can be anything that important to you. Some retail store owners do include some special character to make the brand name appear attractive, or short. But this will also make the customer hard to memorise even hard to spell and write. When they Google your retail brand name, there is a high possibility to be mistaken for your brand name, if it includes numbers and special characters. The popular retail chain 7- Eleven conveys their opening hours. 

• Your retail brand name should be familiar with robots.

As we live in a digital era, most of our daily tasks are done with the help of technology. Most of the mobile users get the help of the voice assistants like Google Assistant, Cortana, and Alexa etc. So make sure they can grab your retail brand name easily. If they can pronounce your brand name, any human can pronounce it. The retail brand name Kroger is easily recognized by the voice assistants.

These are some of the giants in the retail store industry. All these brand names have some issues in their brand names and if you get them right and make sure to avoid them in your brand name, you can stand out from the market.

Here we have listed some more brand name ideas according to the subcategories or niches of the retail store industry. Scroll down to get your niche.

These brand names are created for local department stores, malls and supermarkets. We hope these brand name ideas will improve your idea on the brand naming process.

We listed these brand name ideas for regional malls, super-regional malls, outlet malls etc.

These brand name ideas are created by our brand name specialists for the local grocery stores such as health food stores, greengrocer stores etc.

There are five brand name styles, that each and every brand name in the world can be sorted. They are, 

• Pragmatic

These brand names explain the product or service they offer to the customers. The customer gets an idea when they see the brand name. These brand names are descriptive. For example, Yum Brands.

• Classic

Classic brand names have a long life. No matter how old these brand names are, they get new customers day by day. For example, Walmart.

• Clever

These brand names sound funny and unexpected. This is also an important brand name style as they are hard to forget. For example,  Hobby Lobby Store.

• Emotional

Emotional brand name style is a smart way if you want to connect to your customers strongly. These brand names are emotional and attractive. For example, Big Lots.

• Modern

These brand names have no special style. They can be emotional, funny, old-fashion or clever. Most of the modern brand name is designed by brand name specialists. These brand names are fresh and impressive. For example, Hy-Vee.