How To Get A Memorable Brand Name For Your Business??

The brand name is the very first thing your customer ever deals with before they get the big picture of your company or business. The brand name is the first thing that connects directly to the customer’s mind, not your product not your business strategy. Further, your entire business journey is depending on the performance of the brand name. This is why you need to select a brand name that is hard to forget. Simply, if you get the right brand name, you get the customer!!! 

In this article, you can get a full answer to the question: how to get a memorable brand name?

What Makes A Brand Name Memorable?

Memory is a process that involves three main functions encoding, storage, and retrieval. In the brand name process mainly two senses are involved: sight and hearing. Keeping that in the mind, check whether these following characteristics are included in your brand name

01. Distinctive

To make your brand name memorable, your brand name needs to be distinctive. When you have a distinctive or special brand name, it helps you stand out from the competition and motivates the customer to choose your brand name.

02. Target Audience

Nothing is more important for a business than having a loyal audience. A great brand name gives a better motivation in attracting new and more customers to your business. So always connect to your audience and analyze what they need and what kind of a brand name attracts them the most. This is the second most important thing you should do in choosing a memorizable brand name.

03. Meaningful Words

Our brain is more inclined to encode the words with meanings. So your brand name should have a meaning which grabs the customer’s attention and is relevant to the business category.
For example, the meaning of NIKE is the winged goddess of victory. Nike is a world-famous sportswear company and their brand name suggests that their products can reach you to victory.

04. Choose Rhythmic Words With Beautiful Sounds

Why do you think we still remember the nursery rhymes? Because our mind is more sensitive to the rhymes than words, rhymes can easily hook up to the mind. So try to select words that have a semantic flow or rhythm as your brand name. For example, Coca-cola Rolls Royse

05. Short And Sharp

Why do you think we still remember the nursery rhymes? Because our mind is more sensitive to the rhymes than words, rhymes can easily hook up to the mind. So try to select words that have a semantic flow or rhythm as your brand name. For example, Coca-cola Rolls Royse

06. Stay Trend Forward

Trendiness is something that is always new. Selecting a brand name that is unshakable with trends makes your brand name memorable for customers for a long time. For example, Google has passed many trends since it’s birth in 1997 and yet it is the most visited website in the world.

07. Sample Your Name

When you choose a brand name you can test it with a sample audience and analyze how they respond to it. Whether they find it easy to remember or not. And according to the result, you can either maintain your brand name or move to a better brand name.

08. Memorable Logo

Adding some colours to the word (brand name) is also a good step to make the brand name memorable. The human brain tends to memorize images so it is important to capture the soul of your brand and convert it into a logo or symbol.

What Is Brand Awareness??

Brand Awareness is about, to what extent the customer can recall and recognize your brand name.  Brand awareness is a very important turning point in the process of motivating the customer to purchase your product or service. Brand awareness makes the customer recognize your brand name over the other brand names, and make purchasing decisions.

There are two components of brand awareness,

  1. Brand recognition
  2. Brand recall

And on the other hand brand recognition is the customer’s ability to confirm that they have seen or heard of your brand name before. In Brand recall, the customer chooses your brand name when they think of a product category. 

If you can make brand awareness of your brand name up to the “brand recall” level, that will be amazing!!!

These Companies Changed Their Original Brand Name Due To The Less Memorization Value Of Them…

Yahoo

The original name of Yahoo was Jerry and David’s guide to the world wide web which is very long and hard to remember. Later on 2nd March 1995, they moved to the brand name Yahoo which is a great brand name and known by the world.

Nike

The world-famous sportswear company’s initial name was not Nike, it was Blue Ribbon Sports. The first name consists of more than four syllables and the distinctiveness of the brand name is less. So they moved to Nike: short, meaningful, and distinctive.

SubWay

Subway is an American private restaurant which is famous for submarines, sandwiches and salads. But their original name was a long one, Pete’s Super Submarines. The original name Pete’s Submarines confused the customers as they could not catch the name properly. So Deluca(the Owner) decided to change the brand name to a simpler one and now It is one of the fastest-growing franchises in the world.

How Brinso Calculate Memorization Value Of A Brand Name?

When evaluating the memorization quality of a brand name, we highly consider the phonological loop value of the brand name.

The ability of the brain to memorize a brand name depends on the phonological loop value of the brand name. Phonological Loop(link) represents the audio buffering system of a human brain. Once a sound enters the chemical part of the brain, it will bounce around in an electrical memory for five seconds to figure out to stick into the mind or forget. If the sound sticks on the brain for more than five seconds, automatically the human brain will start to be familiar with the sound and like it.

Phonological Loop value shows how familiar will your brand name be after it enters into the human brain.

Let’s have a look at the phonological loop value of the famous brand names in the world.

Yahoo-90.2%
Ebay-88.7%
Amazon-85.6%
Google-84.8%

RECAP:

  • In order to get a memorable brand name, your brand name should possess these qualities. Distinctiveness, meaningful, include rhythmic sounds, short and sweet, trend forwardness and having a memorable logo are some important qualities of a memorable brand name.
  • With a memorable brand name, the awareness of your brand name is higher.
  • Brand names like Nike, Yahoo, Subway became successful after rebranding their original brand names to these present brand names as the old brand names were hard to memorise.
  • Brinso highly considers the phonological loop value of a brand name, in order to recommend a particular brand name that has a good memorization quality.